商務英語敲門磚第6期:營銷方案討論

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簡:Now we've decided to go global, what form of entry should we use to get into the US market?

傑克:Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?

簡:I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.

傑克:But their local market knowledge could be invaluable.

簡:But there are easier ways to gain that local knowledge.

傑克:So what is your suggestion then?

簡:I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.

現在我們已經決定走全球化路線.我們應該採取什麼形式進入美國市場?
嗯.正如你在我的策略計劃上看到的.我認爲搞合資企業將是最好的選擇. 你認爲呢?
我認爲合資企業不適合我們這種類型的消費產品.因爲我們不需要一位本地合夥人.
但是他們關於本地市場的知識可能會大有價值.
但是有更容易的方法獲得那些本地知識.
那麼你的建議是什麼?
我認爲我們應該請一位經銷代理人和一名業務顧問.這是獲得本地知識的相對廉價的方法.

今天的對話沒有什麼難點,週末了,大家好好休息啦!(^o^)/~

What form of entry should we use to get into the US market?
Get into就是enter的意思.

Joint venture:合資企業,合營企業
A joint venture is a business or project in which two or more companies or individuals have invested, with the intention of working together.

market knowledge: market knowledge is the understanding of the local market a local firm has 市場知識

I think we should acquire the services of a distribution agent as well as a business consultant.

Distribution指商品的運銷,經銷,分銷, the system of transporting and delivering goods. 看下面幾個例句.

distribution costs 經銷成本
worldwide distribution systems 全球經銷系統
marketing, sales and distribution 營銷、銷售和經銷

經銷,分銷商就是"distributor".
Japan's largest software distributor 日本最大的軟件分銷公司