商務英語敲門磚第11期:廣告策劃

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A:What were the Market Research findings?

B:Well, it looks as if there's a fair market for the product at the moment. They think, though, that it'll take a few years for it to really catch on.

A:That' s understandable. We'll have to run a good advertising campaign.

B:I think we're onto something big.

A:That's for sure. We must do the most complete testing possible before we begin to market it.

B:That's for sure. We want it to be a success.

市場調研部的調查結果是什麼?
嗯.看來目前這種產品的市場還不錯.然而他們認爲還得好幾年才能使這種產品流行起來.
這是可以理解的.我們應該好好開展一個廣告運動.
那當然.我認爲我們會有大作爲.
對.我們必須幹得徹底.在該產品上市前.我們必須儘可能全面地測試.
是的.我們希望這能成功.

They think, though, that it'll take a few years for it to really catch on.

catch on: to become popular or fashionable 受歡迎;流行起來;變得時髦

He invented an electric car, but it never really caught on. 他發明了一種電動汽車,但這種車從未真正流行起來.

I think we're onto something big.

be onto something: to know about something or be in a situation that could lead to a good result for you 瞭解;掌握;處於有利地位

Scientists believe they are onto something big. 科學家相信,他們將會有重大發現.

She's onto a good thing with that new job. 她在新工作中將大有作爲.

We must do the most complete testing possible before we begin to market it.

Market: to advertise and offer a product for sale; to present something in a particular way and make people want to buy it 推銷;促銷

It is marketed as a low-alcohol wine. 它作爲一種低度酒投放市場.

School meals need to be marketed to children in the same way as other food. 校餐也要以其他食品的推銷方法推銷給孩子們.

擴展:

marketing:the activity of presenting, advertising and selling a company's products in the best possible way 促銷;營銷;銷售活動

a marketing campaign 促銷活動

She works in sales and marketing. 她在市場營銷部工作.