百度深夜推廣假證賭博網站引發熱議

Chinese search giant Baidu Inc announced that it has begun to assist police in an investigation into its promotion of gambling websites that used fake business licenses.

中國網絡搜索巨頭百度公司近日宣佈，其已經開始協助警方，以調查在該公司網絡推廣中使用假營業執照的賭博網站。

A slew of gambling sites photoshopped other companies' business licenses in order to register for Baidu promotional services, The Beijing News reported.

據《新京報》報道稱，爲註冊使用百度推廣服務，許多賭博網站都拍下其他公司的營業執照來冒充。

According to the report, search queries with key words like "casino" entered on Baidu between 10 pm and 9 am yielded results lists topped by these sites, accompanied by the tag "Baidu Promotion."

根據該報道指出，晚上10點到早上9點這個時間段，在百度搜索查詢上輸入類似“賭場”之類的關鍵字，搜索結果中排名最靠前的就是這些帶有“百度推廣”的標籤的賭博網站。

Moreover, ends of quarters and weekends always saw a surge in both the number of such websites listed and in higher rankings for such sites.

此外，每一季度和每週結束之後，往往在搜索結果中這些網站的數量就會激增，而且它們還會排在更加靠前的地方。

For example, gambling and entertainment services website "The Venetian Macao" ranked near the top of the search results on Sunday and consequently saw bets increase from 79 million yuan ($12 million) to 100 million yuan within half an hour and a hike in the number of gamblers to 620,000.

舉例來說，在週日的搜索結果中，賭博和娛樂服務網站“澳門威尼斯人”幾乎排在搜索結果的最前面，因此在半個小時之內，該網站的賭注就從7900萬人民幣（約合1200萬美元）上升到了1億人民幣，參賭人數上升到了62萬人。

All of the gambling websites were found to have later secretly modified the company information listed on the business licenses used to obtain initial promotional approval, according to a statement released by Baidu on its official Sina Weibo account. The statement added that the company has firmly banned commercial promotion of gambling.

據百度在其新浪官微上發佈的一份聲明表示，他們發現所有賭博網站後來都祕密修改了其用於獲得最初推廣批准的營業執照上的公司信息。這份聲明還表示，百度公司嚴禁對賭博進行商業推廣。

Liu Ming (pseudonym), a salesman working for a Baidu Promotions agency, told The Beijing News that in order to meet sales goals, some agencies give salespeople 80 percent of promotion fees as perks. The promotion fees of those websites can reach as much as 300,000 yuan per night.

劉明（化名）是給一家百度推廣中介工作的銷售人員，他向《新京報》透露，爲了達到銷售目標，一些中介會把80%的推廣費作爲額外補貼發給銷售人員。這些網站每晚的推廣費用能夠達到30萬人民幣之多。

Li Sheng (pseudonym), a senior salesman, said the websites' business licenses were usually faked by misappropriating other companies' information to get Baidu's approval.

劉勝（化名）是一名百度高級銷售，他透露，這些網站的營業執照一般都是僞造的，他們挪用其他公司的信息來獲得百度的認可。

According to The Beijing News, the companies whose information was forged are completely unrelated to gambling and were not registered for promotion on Baidu.

據《新京報》報道，這些被挪用信息的公司和賭博毫無關係，也沒有註冊百度推廣。