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英國夏洛特小公主引領時尚潮流

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As a fashion icon, the two-year-old is a little young for the catwalk.

作爲一名時尚達人,兩歲的孩子對於T形臺來說還有點小。

However, Princess Charlotte has overtaken her mother and any other royal in terms of inspiring copycats.

然而夏洛特公主在激發人們的模仿欲方面已超越了她的母親和其他的皇室成員。

Searches for Princess Charlotte on eBay increased 10-fold on her second birthday on May 2, which saw the publication of official photos of her wearing a yellow cardigan.

5月2日夏洛特公主兩歲生日當天,官方發佈她身穿黃色羊毛衫的照片後,eBay上夏洛特公主的搜索量增加了10倍。

Similarly, a Liberty print smock dress worn by the young princess on the royal tour of Germany in July saw a six-fold increase in people searching "Princess Charlotte Dress".

同樣,這位小公主在7月皇室的德國之行中穿的一件Liberty的小碎花罩衫裙,使人們對“夏洛特公主連衣裙”的搜索量增加了6倍。

英國夏洛特小公主引領時尚潮流

An eBay spokesman said the little princess has the biggest "spend power" of the royals this year.

一位eBay發言人稱,小公主是今年最有“消費號召力”的皇室成員。

The royal family are hugely popular with British buyers with the queen regularly attracting the attention of shoppers.

皇族在英國買家中極具人氣,女王就經常吸引消費者的關注。

But it's the youngest generation of royals who really generate the must-have fashion items - and driving a new generation of shopping behavior on eBay.

不過真正引領必備時尚單品潮流、推動eBay新一代購物習慣的是皇室最年輕的一代。

The princess's wardrobe is chosen by mother, Kate, who remains hugely important in boosting the sales of British fashion labels, particularly in America, according to eBay.

eBay方面表示,夏洛特公主的全部衣物都是她的母親凱特王妃挑選的,在促進英國時尚品牌的銷售上,凱特王妃依然發揮着非常重要的作用,特別是在美國市場上。

And every time, the Duchess of Cambridge makes a major public appearance there is an effect on shopping behaviour in both countries.

凱特王妃每次出席重大公共場合的着裝都會在英美兩國引起跟風購物效應