中國需求放緩致可口可樂下調銷售預期

Coca-Cola cut its sales forecast for this year as it struggles with a consumer slowdown in China, sending the drinks group’s shares down more than 3 per cent.

可口可樂(Coca-Cola)下調了今年的銷售預測，該公司正艱難應對中國消費放緩，這導致該飲料集團股價下跌逾3%。

The Atlanta-based group expects sales, adjusted for acquisitions, divestitures and currency fluctuations, to rise 3 per cent, compared with its earlier forecast of between 4 per cent and 5 per cent.

這家總部位於亞特蘭大的集團預測，經併購、資產剝離和匯率波動調整，今年銷售額將增長3%，而之前的預期爲4%至5%。

Coca-Cola said that the consumer slowdown in China had hit sales, and weaker demand was forcing it to drive down inventory.

可口可樂表示，中國消費放緩打擊了銷售額，而較爲疲弱的需求正迫使其降低庫存。

“We have not really assumed China will get better in the rest of the year,” said James Quincey, Coca-Cola’s chief operating officer. He said juice sales fell double digits in the second quarter in the country and Coca-Cola drinks dropped single digits.

可口可樂首席運營官詹姆斯•昆西(James Quincey)表示：“我們並未真的假設今年餘下時期中國的形勢會好轉。”他表示，今年第二季度該公司在華果汁銷售額降幅達到兩位數，可口可樂飲料銷售額降幅爲個位數。

“The consumer will take a little more time to come back which is why we’re focusing on a game plan we know that works, focusing on affordability and premium [drinks] in metro areas,” he said, adding that he is confident that the company can continue to gain share in the country and is set up for when consumer spending picks up again.

他表示：“消費者將需要更多時間迴歸，這就是爲什麼我們聚焦於一項我們知道會奏效的方案，專注於價格可承受能力和城市地區的高端（飲料）。”他補充稱，他相信，該公司將繼續在中國擴大市場份額，同時正爲消費者支出再次提速做好準備。

Coca-Cola is in the middle of transforming its business as it sells off its bottling operations in the US and across the globe to focus on producing the concentrate that makes many of its drinks as well as research and development. Those sales will allow the company to focus more of its resources on innovation and acquisitions.

可口可樂正在改組其業務，出售其在美國以及全球的瓶裝業務，轉而專注於生產其很多飲料使用的濃縮汁，以及研發。這些資產出售將讓該公司將更多資源投入創新和收購。