可口可樂要推汽泡酒?這下真要醉了

Coca-Cola has become one of the most recognised brands in the entire world ever since it was first launched 131 years ago.

可口可樂創立於131年前，現在已是世界知名品牌之一。

However, the company is preparing to enter an entirely new sector by launching its very first alcoholic beverage in Japan.

可口可樂預備進軍一個全新領域，將於日本發佈首款酒精飲料。

According to president of Coca-Cola's Japan business unit Jorge Gardu?o, there are currently plans in place for the company to release its very own version of Chu-Hi later this year.

可口可樂日本公司總裁喬治·加多鈕說，公司目前計劃晚些時候發佈可口可樂版Chu-Hi氣泡酒。

Chu-Hi is a canned drink that originated in Japan and typically has a low alcohol content.

Chu-Hi源於日本，是一款罐裝低酒精含量的飲料。一般來說，酒精含量都不高

“This is a canned drink that includes alcohol; traditionally, it is made with a distilled beverage called shōchū and sparkling water, plus some flavouring,” Gardu?o explained in an interview published on the company's website last month.

上個月，加多鈕的採訪，發佈在可口可樂官網上，他說：“這種罐裝飲料含酒精，是用蒸餾型飲料和氣泡水製成，再加一些調味品。”

“We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core ares.

“雖然之前可口可樂沒有做過低酒精飲料，但這也是我們跨出舒適區的一大嘗試。”

However consumers from outside of Japan who are keen to try the new alcoholic drink may have to wait a while before they have the opportunity.

非日本消費者要想嘗試這款飲料可能要等一段時間了。

Even though Coca-Cola's Chu-Hi drink will be its first alcoholic product, this isn't the first time the company has been involved in the alcohol industry.

儘管這款氣泡酒是可口可樂的首款酒精飲品，可口可樂卻早就在酒業有所嘗試。

In 1977, chairman, president and CEO of The Coca-Cola Company John Paul Austin helped to launch Coca-Cola's Wine Spectrum unit, which included Sterling Vineyards, Monterey Vineyard and the Taylor Wine Company.

1977年，可口可樂公司主席、總裁兼首席執行官約翰·保羅·奧斯汀建立了可口可樂酒品部門，包括思令酒莊(Sterling Vineyards)、蒙特雷酒莊（Monterey Vineyard）和泰勒葡萄酒公司（Taylor Wine Company）。

In 1983, the Wine Spectrum unit was bought by Joseph E. Seagram & Sons for more than $200 million (￡144 million).

1983年，約瑟夫施格蘭公司以超過2億美元的價格買下了該部門。