關於怎樣和客戶建立良好的關係方法英文

外貿英語在我們的生活中雖然不是很經常用到，但是多積累一些英語詞彙總會好的，小編今天分享的是如何良好的建立客戶關係，所以大家快點開來記憶一下吧

　　Method One

　　方法一

1. Providing an Excellent Customer Experience

1. 提供優質的客戶體驗

Keep the focus on quality. The best way to earn loyal customers and business is to offer a higher quality product or service than your competitors. Other strategies are simply there to retain customers already impressed by your product quality. Refine your offerings constantly, making sure that they are as close to perfect as possible. Focusing on quality will lead to more recommendations, repeat sales and brand loyalty than any other strategy. Accordingly, make sure to work on this aspect of customer retention first.

重視產品和服務質量。贏得忠誠的顧客和訂單的最佳方式就是提供比競爭對手更加優質的產品質量和服務。其他的策略只是幫助維持已經被產品和服務吸引的現有客戶。要不斷改善服務，確保它們總在向完美靠近。專注於產品的質量會比其他策略爲你帶來更多的老客戶推薦、回購以及品牌忠誠度。所以，一定要在維護老客戶方面進行努力。

2. 讓良好的客戶體驗感持續以下。

2. Make your customer experience consistent.

Even the highest-quality service or product won't lead to high sales if only a couple of customers actually receive that level of quality. Consistency is the key to building a reputation for quality and dependability that will lead to customer loyalty. Make efforts to ensure that every point of contact with your customers, from in-store interactions to online responses, represents your brand and the level of quality you seek to provide. This also applies to products, which might require excessive testing or quality control to ensure consistency.

即使是最優質的服務品質，如果僅有幾個客戶獲得了這種級別的服務品質，也不會帶來高銷售額。始終如一的高品質服務和產品是帶來良好聲譽和客戶忠誠度的關鍵所在。不論在店內銷售還是在線答疑，每次接觸客戶時的表現都代表你所追求的品牌價值和服務水準。對於需要進行大量測試或者質量管控才能維持一貫水準的產品來說，這點同樣適用。

Train your staff as intensively as is required to reach a consistent level of quality.

儘可能的去培訓你的員工直到能夠達到保持產品服務質量始終一致的水準。

The cost of consistency may sometimes be high, but customers are often willing to pay more if they know they're getting a great product.

維持產品質量的高水平，可能會造成較大的成本，但是當客戶知道他們獲得的是優秀的產品和服務時，他們情願支付更高的費用。

3. Provide great customer service.

3. 提供優質的客戶服務。

In addition to providing great service before the customer makes a purchase, you must also provide great support after it. Bad support can lose you customers and create bad press for your business. To avoid this, make sure to provide truly helpful, personalized support to customers. Doing so usually involves having actual support staff on hand (or outsourced to a customer service firm) that can provide live support over the phone or online.

除了在客戶購買之前爲他們提供優質的服務之外，還要在他們購買之後提供良好的售後服務。不良的售後服務會讓你失去客戶並對生意造成較壞的影響。爲了避免這種情況發生，一定要確保爲客戶提供真正有價值的個性化的支持。要做到這些通常意味着要招聘真正專職做售後的員工(或者外包給一些客戶服務公司)，這些員工可以爲顧客提供電話或網絡在線支持。

Allow for feedback on customer service so that you can make improvements where necessary.

允許顧客就售後服務提供反饋意見，這樣就能夠在必要的時候幫助改善自己的服務。

4. Show honesty.

4.講究誠信。

Customers never want to feel as though they've been cheated or swindled. Keep your policies honest and simple to avoid confusion. For example, be clear about return policies to prevent angry rants about refunds. Neither your marketing materials nor your employees should make any false promises about your product or service. When needed, accept responsibility for a failure or misstep. Showing honesty over time and throughout your organization can help build customer trust.

顧客永遠也不希望感覺自己上當受騙。讓你的政策要講究誠信和簡單的原則來避免顧客不必要的困惑，比如要明確退換貨政策，避免不必要的爭吵。不論是產品推廣資料還是公司員工都不能向客戶做關於產品和服務的不真實承諾。萬一不幸發生這樣的事，一定要敢於承擔自己的錯誤和失誤造成的責任。長期並且貫穿整個公司的誠信原則能夠幫助你建立客戶信任度。

track of tasks and appointments.

5. 跟蹤記錄業務情況和客戶預約信息。

A task management system is another useful tool for nurturing relationships. Having an online list of tasks to complete for each customer helps you meet their expectations and prevents you from missing important deadlines. When your box of candles arrives at their store on the exact day requested, you’ve created a “moment of magic” for that customer. The same goes for meetings: a task manager can remind you of meetings to ensure that you won’t miss any appointments, which would damage your credibility.

任務管理系統是另一個能夠幫助你培養客戶關係的有利工具。爲每個客戶製作一份在線業務清單能夠幫助你達到客戶預期並防止錯過重要的截止日期。當你的盒裝蠟燭在指定的準確日期到達客戶的店面時你已經爲客戶創造了一個神奇時刻。業務清單同樣適用於會議: 任務管理器會提醒你會議時間來確保不錯過任何預約，錯過預約會讓你的誠信度遭到破壞。

Stay organized with your project or customer information too. You don't want to lose points because you lost track of crucial order or contact information.

清晰瞭解公司項目和客戶信息。你不想因爲找不到重要的客戶訂單信息或者聯繫方式而失分。

　　Method Two

　　方法二

Staying In Contact With Customers

保持客戶聯絡。

1. Stay in communication.

1. 保持溝通。

Regular communication is crucial to developing any relationship, whether business or personal. But how do you know when to follow-up by phone, email, or in person? And how often? A customer relationship management (CRM) program can show you at a glance how long it has been since your last interaction with a client. That way, you’ll know if it’s time to reach out to them again. Proactive communication tells the customer that you are genuinely interested in his or her business; it also shows that you are on top of your game.

定期的溝通，對於發展任何關係來說都是至關重要的，無論工作關係還是私人關係。但是怎麼才能知道什麼時間適合通過電話、郵件或者親自和客戶聯絡呢?多久聯絡一次呢?客戶關係管理系統能夠讓你一眼看出距離和客戶上次聯繫的時間已經多久了。這樣的話你就會知道是否應該再次去聯繫他們。積極主動地與客戶溝通能夠讓客戶體會到你真的非常重視與他的合作，也表明一切盡在你的掌控之中。

2. Impress with attention to detail.

2. 通過細節加深客戶對公司的印象。

Keeping notes on each interaction you have with your customers pays off in spades. Knowing what you last discussed, what they recently ordered, or their general preferences (before each new phone call, email, or meeting) lets you wow your customer with how well-informed you are. Customers will notice and appreciate your professionalism.

充分記錄和客戶的每一次互動能夠爲你帶來豐厚的回報。每一次電話、郵件或者當面溝通之前先了解清楚你們上一次的談話內容、客戶上次的訂貨清單以及他們的偏好，這些能夠讓客戶對你的專業度感到吃驚。客戶會留意到並且欣賞你的專業度。

Attention to detail can also be expressed in hand-made details, like careful product packaging or personally-crafted instructions, for example.

對細節的重視也可以通過一些手製的物品來表達，比如精心包裝的產品或者親手製作的客戶注意事項卡。

Providing excellent attention to detail is one way to create reciprocity in your interactions with customers. Customers will see the care that went into your communication or product and feel obligated to leave a good review or tell their friends about it.

對細節的關注是創造與客戶之間互惠互利的一種方式。客戶從你的溝通和產品中能夠感覺到你的誠意並感覺自己有責任爲你樹立好的口碑並將之推薦給朋友。

3. 個性化的溝通。

3. Personalize communication.

Another way to make customers feel important is to reference things they’ve said or requested in the past. Periodically reviewing your correspondence will remind you of specific details that they’ve mentioned (whether business-related or not). The more you personalize the business you do with each client, the more loyal clients will become. It could be something as simple as their love of mocha frappuccinos, their birthday, or another personal detail that you remember that makes you outshine your competition.

另一種讓客戶感覺到自己受重視的方式就是參考他們以前說過的話或者提過的要求。定期的瀏覽一下雙方的溝通記錄能夠讓你關注一些他們曾經提到過的特別的細節(無論工作關係還是其他關係都是如此)。越是爲客戶提供個性化的服務，顧客忠誠度越高。這可以很簡單，簡單到他們喜愛的抹茶法布奇諾、他們的生日、或者一些其他私人化的信息，記住了這些細節性的東西能夠幫助你在其他的競爭對手中脫穎而出。

Even the smallest personal touch, like offering mints to restaurant customers at the end of a meal, can make a huge difference in customer satisfaction.

即使是最小的個性化服務，比如餐廳在客人用餐之後爲他們提供薄荷糖，也能夠讓你的客戶滿意度驟升。

Make your appreciation known.

讓客戶知道你對他們的感恩。

Everyone loves to hear “thank you,” so why not have a customer appreciation event to make your company stand out. Invite your best customers over for coffee and pastries, or throw a big BBQ. Doing so gives you a chance to show your appreciation, and will further cement your relationship with your customers.

每個人都喜歡聽謝謝，所以爲什麼不做一場客戶答謝活動來讓你的公司脫穎而出呢，邀請你最好的顧客來喝咖啡、參加party或者辦一場燒烤活動。這麼做能夠給你一個機會來表達對客戶的感謝，並且能夠進一步加深與客戶的關係。

Method Three

方法三

Building Customer Relationships.

建立客戶關係。

1. Create a loyalty program.

1 . 制定一項忠誠度計劃。

Everyone likes feeling important, so try making a loyalty or VIP program for your best customers. For example, you can offer a discount on purchases, faster shipping, or a free item after a certain number of similar purchases to customers with a special card. Refer to these customers as "VIPs" or "members" to increase their mental connection to your business. You might also include these members in special events like private sales or customer celebrations.

每個人都希望自己受到重視，所以試着爲你最忠誠的客戶提供一份忠誠度或者VIP計劃。例如你可以在客戶進行了幾次類似的採購之後向他們提供一張會員卡來授予他們折扣、更快的送貨服務或者免費的禮品。把這些客戶納爲VIP或者會員來增加他們心理上對你公司的忠誠度。在公司做活動的時候也可以考慮到這些會員，比如私人促銷或者顧客慶祝活動。

2. Educate your customers.

2. 教育你的顧客。

Education is the key to selling and can be a creative way to deepen relationships with customers. Think about what knowledge you have that your clients may appreciate. If you carve fishing lures, would your store-owning customers be interested in attending a lure-making demonstration? If you know a lot about local plants, would your landscaping customers be interested in following you on a tour of local plants at a nursery or garden? Try putting on your own mini-seminar.

教育對銷售而言至關重要，而且是加深你與客戶關係的一個創造性方式。仔細想想哪些知識是你擁有而客戶也想知道的東西。如果你會雕刻魚餌，那麼你那些擁有店鋪的顧客會不會對參加一場魚餌製作展示活動感興趣。如果你非常瞭解本地的植物，那麼那些從事旅遊業的客戶會不會有興趣跟隨你來一場本地溫室或者公園的植物之旅。試着舉辦你自己的小型研討會。

Work to become a trusted source of information for your customers. Make sure to keep them up on the newest products or technologies in your industry.

努力成爲客戶的一個有效信息來源渠道。確保讓客戶瞭解你們行業最新的產品或者科技。

3. Accept feedback.

3. 接受客戶反饋。

Customer feedback is key to avoiding losing customers and gives you an opportunity to improve your service and products. Start by asking your employees to report any frequent feedback they receive from customers. Separate this feedback into problems and then work to resolve them. Track feedback for these problems again to see if your solutions are working.

客戶反饋是避免客戶流失以及提高服務和產品質量的機會。從詢問你的員工他們所得的客戶反饋開始着手。把這些反饋歸納爲亟待解決的問題然後想辦法解決它們。繼續跟蹤客戶對於解決方案的反饋來了解是否你的解決方案有效。

Additionally, ask customers to complete a short survey after a purchase. This can allow them to give suggestions or rate the different aspects of your business.

除此之外，還可以讓客戶在訂貨之後填寫一些簡短的調查問卷。這些能夠爲他們提供一個反饋意見的渠道以及對公司各方面情況做一個評估。

You can then use this information to improve your operations.

你也可以通過這些信息來改善經營。

4. Interact with customers online.

4. 在線與客戶進行互動。

Create accounts for your business on social media platforms like Facebook, LinkedIn, Twitter, and Instagram if you have not done so already. Fill in each profile with all of the important information about your business such as your location, hours and primary offerings. Link to these profiles in communications and on your website. Then use the profiles to post content relevant to your customers and interact with them by responding to comments and complaints.

如果你還沒有這麼做的話，建議在一些社交媒體平臺建立公司賬號，例如 facebook, LinkedIn, Twitter 和 Instagram。填寫關於公司的所有重要相關信息，例如公司地址、營業時間和一些重要的產品服務信息。與客戶溝通的時候將這些社交媒體的鏈接發給他們，並將鏈接發佈到公司網站。用這些社交媒體來發布一些與客戶相關的內容，並且通過對客戶評論的回覆和對投訴的反饋來與客戶互動。

If you don't know what type of content to post on your pages, try detailing a new offering of yours, posting a positive review of your business or product, or linking to key industry news.

如果你不知道要發佈什麼內容在主頁上，可以試着去描述公司提供的新產品或服務。發佈一些關於產品和服務的正面積極的評價或者鏈接到一些重要的行業新聞。

You can also include customers in your content, like by reposting customer-submitted pictures of your product in use, for example.

你也可以在發佈內容裏面加入一些客戶相關的內容，例如轉發客戶上傳的產品照片。

5. Send special deals to existing customers.

5. 爲現有客戶提供優惠活動信息。

Send customers on your email list a coupon for a discount or a free trial of your product or service. This will allow your customers to experience other offerings that they didn't try the first time. This is also effective for new services or products as a way to build interest in them. You may need to offer the new product or service for free or at a reduced cost, but hopefully the customers will like the offering enough to keep using it at the regular rate and recommend it to their friends.