王者榮耀進軍歐美市場
Tencent’s ‘Honor of Kings’ may have drawn the ire of China’s moral police this week, but that hasn’t hindered the internet giant’s plans to take the mobile gaming sensation global.
騰訊遊戲“王者榮耀”在中國可能受到了道德譴責，但這並不影響騰訊將其帶往世界。
According to a story in Bloomberg Friday morning, Hong Kong-listed Tencent wants to roll-out the title across the U.S. and parts of Europe as early as September. The multiplayer fantasy-themed game is Tencent’s most profitable mobile title and has about 200 million regular users in China.
週五上午，據彭博報道，騰訊香港分部計劃在美國和歐洲部分國家推廣王者榮耀，最早於九月開始執行。王者榮耀是一款多玩家、虛幻主題的遊戲，目前是騰訊盈利最多的項目，在中國有近兩億固定玩家。
The article, quoting sources familiar with the matter, says that taking the game global is part of Tencent’s plans to diversify its revenue base. The company, based in Shenzhen, is currently best known for its WeChat social network, which has close to one billion users.
彭博的報道採訪了參與王者榮耀運營的相關工作人員。報道中說，在全球範圍內推廣王者榮耀是騰訊多元化其基礎收入的計劃之一。騰訊總部坐落在深圳，旗下社交媒體微信家喻戶曉，微信的用戶有近十億人。
Here’s more from today’s Bloomberg article:
彭博部分報道如下：
Tencent may also be trying to create a truly global title to stand beside foreign acquisitions League of Legends and Clash of Clans. The self-developed Honour of Kings, in which players hack and slash their way through battle arenas, has been gradually introduced to select markets beyond China, such as Turkey and Thailand. Now it also will launch in the U.S., France, Italy, Spain and Germany, the people said.
騰訊也許會像國外併購集團英雄聯盟（League of Legends）和部落戰爭（Clash of Clans）一樣，走向世界。在王者榮耀中，玩家需要自行修煉，在戰事中謀發展。這款遊戲早就在探索土耳其和泰國市場了。有人說，王者榮耀現在還將在美國、法國、意大利、西班牙、德國等地進行推廣。
Those versions of the title are expected to incorporate local touches: some of the existing international takes let players assume the mantle of Van Helsing or Batman for instance, in a tie-up with Warner Bros. Interactive and DC Entertainment. Tencent’s already renamed the app Strike of Kings in many non-Chinese markets.
王者榮耀的不同國家版本將融入當地特點：比如現存部分國際版本與華納兄弟合作，爲玩家提供了吸血鬼獵人和蝙蝠俠的披風。騰訊將其國外版本定名爲“Strike of Kings”。
Honor of Kings is free to download for gamers, and makes money by charging players for upgrades and additional items.
王者榮耀可免費下載，通過用戶升級和購買其他項目收費來獲得盈利。
Tencent’s stock has been slammed by investors this week, at one point shedding up to 5% in one trading day. The bloodbath came after a number of online opinion pieces in the state-owned People’s Daily newspaper criticized Honor of Kings as “poison.” The paper claimed that a Chinese teenager had suffered a stroke and almost died after becoming addicted to the game and playing it for 40 hours non-stop. That’s made investors nervy about China imposing more regulations on these sorts of titles. Tencent has tried to dampen any controversy surrounding the game by imposing limits on how long youngsters can play per day.
本週，騰訊的股票受到了投資者的抨擊，網上議論紛紛，隨之騰訊面臨了一場腥風血雨，股票一天內下跌了5%。《人民日報》稱王者榮耀簡直就是“毒藥”，有青少年一次性玩了40個小時“王者榮耀”，隨後即中風，險些喪命。投資者因此提心吊膽，擔心政府會對王者榮耀這類遊戲管控更嚴。騰訊限制了青少年每天花在該遊戲上的時間，試圖以此減少爭議。
