當前位置

首頁 > 英語閱讀 > 雙語新聞 > 王者榮耀成了搖錢樹

王者榮耀成了搖錢樹

推薦人: 來源: 閱讀: 9.45K 次

Tencent's PC and mobile games revenue rose to $3.9 billion in Q1, more than double the amount earned by any other games publisher.

騰訊的單機遊戲和手遊在第一季度的收益上升至39億美元,是其他遊戲發行商的兩倍多。

With more than 30% year-on-year growth, the quarter ended March 31 2017 is further proof of Tencent's dominant position in games publishing. The ¥27 billion ($3.9 billion) it earned from online games in the quarter is far beyond other major publishers like Activision Blizzard ($1.73 billion) and fellow Chinese publisher NetEase ($1.6 billion).

截至2017年3月31日,騰訊第一季度的收益同比增長了30%以上,進一步證明了騰訊在遊戲發行領域的主導地位。騰訊在該季度通過線上遊戲收入270億元(39億美元),遠遠超過了動視暴雪(17.3億美元)等主要遊戲發行商以及同類中國遊戲發行商網易(16億美元)。

PC client games contributed a slim majority of that revenue, growing 24% year-on-year to ¥14.1 billion ($2 billion) on the strength of titles like League of Legends and FIFA Online 3. Tencent noted an increase in the ratio of paying users - possibly due to expansion content for FIFA and Chinese New Year promotions in LoL - though active user accounts declined year-on-year. This trajectory, the company said, is down to the migration of players from PC to mobile.

騰訊憑藉英雄聯盟以及世界足球在線3等電腦客戶端遊戲獲得的收益略佔多數,且同比增長了24%,達141億元(20億美元)。騰訊還注意到,雖然活躍用戶數量同比減少了,但付費用戶的比例卻有所增長,這可能是由於世界足球在線的擴展內容以及英雄聯盟在春節期間的促銷活動。騰訊公司表示,這一發展軌跡是由於玩家從電腦端轉向了手機端。

王者榮耀成了搖錢樹

And Tencent is no slouch when it comes to mobile either. Smartphone game revenue climbed to ¥12.9 billion ($1.9 billion), thanks in no small part to the success of CrossFire Mobile and, particularly, Honour of Kings. Tencent stated its belief that Honor of Kings is among the most popular games in the world in terms of DAUs.

提到手遊,騰訊也毫不遜色。騰訊在智能手機遊戲上的收益攀升至129億元(19億美元),從很大程度上是由於穿越火線等手遊的成功,特別是王者榮耀。在日活躍用戶數方面,騰訊相信王者榮耀已躋身世界上最受歡迎的遊戲之列。

In January this year, at the very start of Q1, the Financial Times reported that Honor of Kings had 50 million DAUs - more than Pokemon Go at its peak. Virtually all of that success has been found in China, though Tencent is planning a Korean launch of the game.

據《金融時報》報道,今年一月份,也就是第一季度初,王者榮耀的日活躍用戶數達5000萬人,比精靈寶可夢GO全盛時期的日活躍用戶數還要多。事實上,騰訊在這款遊戲上取得的所有成功都來自中國,不過,騰訊正計劃在韓國推出這款遊戲。