騰訊第三季度利潤遜於預期
Tencent, China’s largest internet company by market value, reported lower than expected profits in the third quarter, although net income rose 43 per cent to Rmb10.6bn ($1.54bn), driven mainly by increases in advertising and revenues from social networks.
中國市值最大的互聯網公司騰訊(Tencent)報告第三季度利潤低於預期，儘管淨利潤增長43%，至106億元人民幣（合15.4億美元），主要受到廣告業務增長與社交網絡收入的推動。
While the figure slightly undershot the Rmb10.7bn estimated by a Bloomberg analyst poll, overall revenues exceeded predictions at Rmb40bn for the quarter, a 52 per cent increase year-on-year, compared with estimates of Rmb39bn.
儘管這一數據略低於接受彭博(Bloomberg)調查的分析師估計的107億元人民幣，但該季總收入超過預期，達到400億元人民幣，同比增長52%，之前估計爲390億元人民幣。
Tencent also reported that growth eased in online advertising revenues, in line with guidance earlier this year predicting a slowdown in spending on ads, as China’s slowing economic growth made brands more cautious.
騰訊還報告，互聯網廣告收入增速放緩，這與今年早些時候發佈的指引相符，當時騰訊預測，隨着中國經濟增長放緩促使各品牌更爲謹慎，廣告支出將放緩。
Brands “are keeping more of the budget for the year until they see a clearer picture around the macro economics, said Martin Lau, the company’s president, in May.
今年5月，騰訊總裁劉熾平(Martin Lau)表示，各品牌“在看到更爲明朗的宏觀經濟前景之前將會保留更大一部分年度預算”。
Online ad revenues grew 51 per cent to Rmb7.4bn, compared with 60 per cent in the second quarter and 73 per cent in the first.
今年第三季度，騰訊互聯網廣告收入增長51%，至74億元人民幣，相比之下第二季度和第一季度分別增長60%和73%。
Among the bright spots, however, were performance-based advertising revenues, where customers pay according to measurable results. They were up 83 per cent to Rmb4.4bn compared with 80 per cent growth the previous quarter. The company attributed this mainly to smartphone messaging app WeChat, the most popular internet app in China with 846m monthly active user accounts, according to Tencent.
然而，效果廣告收入是亮點之一，在這種廣告模式下，客戶根據可衡量效果付費。該業務增長83%，至44億元人民幣，較上一季度增長80%。該公司將這主要歸因於智能手機即時信息應用微信(WeChat)，據騰訊稱，微信是中國最受歡迎的互聯網應用，月度活躍用戶賬戶數量爲8.46億。
Another high growth area was revenues from social networks, up 58 per cent to Rmb9.8bn, compared with 57 per cent last quarter.
另一個高增長領域是社交網絡收入，增長58%，至98億元人民幣，而上一季度增長57%。
Hong Kong-listed Tencent’s share price is up 30 per cent this year, and its market capitalisation has surpassed that of its closest rival, New York-listed Alibaba. Tencent is worth $239bn, compared with $217bn for Alibaba.
在香港上市的騰訊股價今年累計上漲30%，市值已超過其在紐約上市的實力最接近的競爭對手阿里巴巴(Alibaba)。騰訊市值爲2390億美元，阿里巴巴爲2170億美元。
