英國皇家郵政在天貓開店

Brompton, the British fold-up bike manufacturer, recently put the finishing touches to five customised designs to be sold in China — one sporting the colours of the Union Jack; another traditional English racing green, complete with a Brooks leather saddle.

英國摺疊自行車生產商Brompton最近完成了五款專門定製的設計，準備銷往中國。其中一款帶有英國國旗的圖樣，還有一款則擁有傳統的英國賽車式的綠色配色，並配有布魯克斯(Brooks)皮革座椅。

The bikes, along with about 40 other British brands including Clarks shoes, Austin Reed clothing and Cow & Gate baby formula, will be promoted and sold through a Royal Mail online “shop front” on Tmall, a website operated by Chinese ecommerce company, Alibaba.

這些自行車將和其他40種英國品牌一起，在英國皇家郵政(Royal Mail)位於天貓(Tmall)的在線“店面”上推銷和出售。這些品牌中包括了Clarks的鞋子、Austin Reed的服裝、以及牛欄(Cow & Gate)嬰兒奶粉。天貓是中國電子商務企業阿里巴巴(Alibaba)運營的一個網站。

For Britain’s recently privatised mail operator, which is under pressure from stiff competition in the parcels market, and an irreversible decline in letters volumes, the tie-up with Tmall is an ambitious move to capture the delivery market to China, already the biggest international buyer of British products online.

英國皇家郵政是英國一家郵件運營商。這家最近剛剛私有化的郵件運營商正面臨極大壓力，它一方面遭遇了快遞市場的激烈競爭，另一方面還要面對信件遞送量不可逆轉的下滑趨勢。與天貓的合作，是該公司一項大膽舉措，旨在佔領發往中國的快遞市場。目前，中國已成爲英國產品在國際市場上最大的在線買家。

Postal operators are scrambling to adapt to the rise of ecommerce and China, with a 25 per cent share of overseas purchases bought over the internet from the UK, looks a prize market.

目前，諸多郵政運營商正努力適應電子商務的迅猛增長。對於它們來說，中國市場不啻爲一份大禮。中國通過互聯網從英國購物的規模，佔了英國境外網購總額的25%。

Other overseas operators have also struck deals with Tmall, including Australia Post, Singapore Post, the Brazilian Post and the French La Poste.

包括澳大利亞郵政(Australia Post)、新加坡郵政(Singapore Post)、巴西郵政(Brazilian Post)和法國郵政(French La Poste)在內，其他多家境外郵政運營商也已經和天貓達成了協議。

“Everyone wants to sell to the Chinese and Alibaba’s Tmall gives them an opportunity,” says Cathy Robertson, an analyst at Transport Intelligence, a consultancy.

諮詢公司Transport Intelligence分析師凱茜•羅伯遜(Cathy Robertson)表示：“所有人都想把東西賣給中國人，阿里巴巴的天貓爲他們創造了機遇。”