國際奧委會在天貓開設首家官方旗艦店

The International Olympic Committee (IOC) and its Worldwide Top Partner Alibaba Group announced last Saturday that the first-ever Olympic official online store has been launched on Tmall, China's largest e-commerce platform.

國際奧委會及其全球頂級合作伙伴阿里巴巴集團上週六宣佈，已在我國最大的電商平臺天貓上開設了首家奧林匹克官方網店。

The Olympic store on Tmall offers official products of three Olympic core licensing Collections -- the Olympic Games Collection, the Olympic Heritage Collection and the Olympic Collection.

奧林匹克天貓店提供3類奧運官方核心特許商品系列--奧運賽事系列，奧運經典系列和奧運品牌系列。

The Olympic Games Collection includes branded products for upcoming Games like the Tokyo 2020 Olympics and Beijing 2022 Winter Olympics.

奧運賽事系列包括東京2020年奧運會和北京2022年冬奧會等即將舉行賽事的品牌產品。

The Olympic Heritage Collection features products from previous Olympic Games, while the Olympic Collection targets young people and will mainly offer sports equipment and toys.

奧運經典系列以往屆奧運會產品爲主，奧運品牌系列則以年輕人爲目標用戶，將主要提供體育用品和玩具。

"The launch was made possible thanks to the support of our Worldwide Olympic partner Alibaba's technology and expertise," said Timo Lumme, the IOC Television and Marketing Service Managing Director.

國際奧委會電視與營銷主管蒂莫·盧姆表示：“得益於我們的全球奧運合作伙伴阿里巴巴的技術和專業知識的支持，這一項目才得以啓動。”

"From today we look forward to offering the latest exciting Olympic products to Chinese Olympic fans through our new Olympic store on Alibaba's platform."

“從今天開始，我們期待着通過阿里巴巴平臺上的新奧林匹克網店，爲中國的奧運愛好者提供最新的奧運產品。”