多雨異常天氣影響國產啤酒黃金季銷量

The worst floods in China since 1998 and cooler-than-usual weather are eroding sales at the nation's brewers, deepening a slump caused by the economic slowdown.

中國遭遇的自1998年以來最嚴重的洪災、比往年更涼爽的天氣導致國內啤酒廠商的銷量受挫，加劇了由經濟增速放緩所帶來的啤酒銷量低迷狀況。

China Resources Beer Holdings, the country's largest brewer, said that sales fell 4.6% in the three months that ended in June from a year ago, partly because of "unfavorable weather."

國內最大的啤酒廠商華潤啤酒集團近日表示，今年二季度該集團的啤酒銷售額同比下滑4.6%，部分原因是"惡劣的天氣"。

Lower-than-average temperatures and torrential rains probably contributed to a more than 10% drop in beer industry sales volume in China in the first six months of 2016, an analyst said.

一名分析師稱，低於平均水平的氣溫和暴雨可能是今年上半年中國啤酒業銷量下滑逾10%的原因之一。

Foul weather kept customers away from bars, restaurants and karaoke establishments and deepened a slowdown in sales growth and a shift toward other alcoholic beverages, according to the analyst.

惡劣天氣使消費者不再光顧酒吧、餐館以及卡拉OK場所，導致啤酒銷售增速進一步下滑，消費者轉而選擇其他酒精飲料的趨勢加速。

Heavy rain in June and July across central and southern China have caused the country's worst flooding in nearly two decades, leaving hundreds dead and farms submerged. Direct economic losses from the floods are estimated to be 147 billion yuan ($22 billion), the government said last week.

中國中部地區和南部地區六月及七月的大暴雨，已經造成了20年來最嚴重的洪災，使得上百人死亡，農場被淹沒。據政府上週透露，洪水造成的直接經濟損失估計達到了1470億元（摺合220億美元）。