圖文閱讀:汽車王國之PEUGEOT

高貴和英雄的象徵 PEUGEOT

Peugeot History

The histories of the Peugeot family and of the company are directly linked to one region: eastern France, Montbeliard. The Lion, the emblem of the make, is also on the coat of arms of Franche-Comté, the birthplace of the family. Peugeot is an industrial adventure, but also a human one. It is the story of a family that was able to adapt to the changes of each age, while retaining a strong social conscience: setting up a savings bank, a mutual help organization; free treatment, insurance, hospitals, schools, a pension system, a 10 hour day, 33 years before it was law.
From the first tricycles to the latest models, the firm with Lion brand rapidly became one of the leading French manufacturers, before entering the international market.

汽車歷史：
標誌家族以及汽車公司的歷史都與一個地區有直接的聯繫:法國東部城市蒙貝利亞爾. 獅子，是標誌汽車的車標,也是對國徽的Franche-Comté,家庭的發祥地. 汽車產業是一個冒險,而且是一個人. 這是一個家族的故事,能夠適應每個時代,同時又保留了強烈的社會良知:設立儲蓄銀行、互助組織; 特區護照免籤待遇、保險、醫院、學校、退休金制度,10小時一天,33年前,人們的法律.
首先從最新型號的三輪車,很快成爲公司的品牌與獅子法國領導廠商之一,在進入國際市場.

1810-1858
In 1810 the brothers Jean-Pierre and Jean-Frédéric Peugeot converted a mill into a steel foundry and plant for manufacturing saw blades, creating the company Peugeot Bros. This is the kick-off for the Peugeot family's industrial vocation. In 1858, the Lion brand is officially registered, activities become more industrialized and diversified: tools for all sorts of trades, household utensils, including the famous coffee grinders, sewing machines and various other items, including the frames for Second Empire crinolines.
Through hard work, tenacity and its innovative capabilities, Peugeot forges its reputation for quality and the robustness of its products。

1810年于勒和艾米爾雷託兄弟將工廠改裝成一個鋼鐵廠和鑄造廠製造鋸條刃片，開創了標誌兄弟汽車。這是標誌家族汽車產業的使命的開始. 1858年,石獅正式註冊商標,產業活動更加多樣化和工業化:各種行業使用的工具、家庭用具,其中包括著名的咖啡機、縫紉機以及各種其他的項目,包括第二帝國車身的構架. 經過艱苦奮鬥,堅韌不拔以及創新的精神,標誌以其產品的質量和穩健享譽全球.

In 1960 Peugeot changed from being a specialist to a generalist: the production of classic sedans and small models.
1960年標誌汽車從專業化走向多樣化:生產小型轎車和經典私家車.
In 1974 the Peugeot Group acquired control of Citroen. The acquisition of the chevron brand was completed in 1976, giving birth to an automobile group with two distinct makes.
1974年,標誌集團控股東風雪鐵龍集團. 雪弗龍品牌的收購已於1976年，誕生了由兩個完全不同的製造風格組成的汽車集團。

The second oil crisis in 1978 caused a crisis in the automobile industry, following three decades of growth. Peugeot decided to adapt itself without delay to an environment that had profoundly changed. This involved ensuring the long-term survival of the business, and maintaining its independence.
1978年第二次石油危機,造成了汽車工業的危機,經過30年的發展. 標誌公司決定立即適應環境併發生了根本的變化. 這涉及到確保企業的長期生存並保持其自主權.
1997 marks the start of a major industrial reorganization, with the adoption of a platform policy and shared industrial tools at Peugeot-Citroen. Each brand retained its name, personality and sales network. That was the beginning of a vast exercise in rejuvenating the range, starting with the 206, followed by the 607, then the 307, and most recently the 407 .

1997年開始了一個重要工業的改組,在標誌-雪鐵龍集團公司通過了共同綱領和共享工業工具,.保留了每個品牌名稱、個性和銷售網絡. 這是汽車行業一個龐大復興活動的開始,從206,到607,再到307以及最新的407。

標緻1072006

車標故事

1848年，阿爾芒•別儒家族在法國巴黎創建了一家工廠，主要生產拉鋸、彈簧和齒輪等。1896年，別儒在蒙貝利亞爾創建了標緻汽車公司。1976年該公司與雪鐵龍汽車公司組成標緻集團，是歐洲第三大汽車公司。
The logo is the recognizable sign of a Brand, the visual expression of its values and its history. Through the lineage of the Peugeot logos find out about the history of the manufacturer.
這個標誌是一種品牌識別標誌,體現了它的視覺和歷史價值. 通過標誌商標可以瞭解汽車製造商的歷史.

“標緻”（PEUGEOT）曾譯名爲 “別儒”，公司採用 “獅子”作爲汽車的商標。 “標緻”的商標圖案是蒙貝利亞爾創建人別儒家族的徽章。據說別儒的祖先曾到美洲和非洲探險，在那裏見到了令人驚奇的動物—獅子，爲此就用獅子作爲本家族的徽章。後來，這尊小獅子又成爲蒙貝利亞爾省的省徽。
“標緻”這尊小獅子非常別緻有口味，它那簡潔、明快、剛勁的線條，象徵着更爲完美、更爲成熟的標緻汽車。這獨特的造型，既突出了力量又強調了節奏，更富有時代氣息。
古往今來，獅子的雄悍、英武、威風凜凜被人們視爲高貴和英雄，古埃及的巨大雕塑“司芬克司”，就是人首獅身，以代表法老的威嚴和英武。所以，標緻公司爲使用“獅子”商標而感到自豪。