英國封殺針對兒童的在線垃圾食品廣告

Online ads for food and drinks high in fat, salt or sugar aimed at children are to be banned under new rules.

在新的規定下，針對兒童的高脂肪、高鹽分或高糖分食物和飲料的在線廣告將被封殺。

The Committee on Advertising Practice (CAP) said its restrictions would also apply to all other media.

廣告實踐委員會(CAP)表示，其限制也適用於所有其它媒體。

The rules are an attempt to help tackle obesity when children are spending more time online than ever before.

這些規定是爲了在孩子們比以前花更多的時間上網時，幫助解決孩子們的肥胖問題。

But critics say the new rules do not go far enough and may not have any impact.

但批評人士表示，新的規定做的還遠遠不夠，可能不會有任何影響。

They point to the thousands of children watching TV shows and videos online not specifically targeted at children.

他們指出，成千上萬的孩子在線觀看的電視節目和視頻並不是專門針對兒童的。

Last month, the World Health Organization warned that governments should be protecting children from junk food adverts in apps, social media and video blogs.

上個月，世界衛生組織警告稱，政府應該保護兒童免受應用程序、社交媒體和視頻博客中垃圾食品廣告的影響。

Recent figures showed a third of children in the UK were overweight or obese by the time they left primary school.

最近的數據顯示，英國有三分之一的孩子在小學畢業時處於超重或肥胖的行列。

The measures would help in the fight against the damaging effects of junk food and fizzy drinks - but more could be done.

這些措施將有助於對抗垃圾食品和碳酸飲料的破壞性影響--但還有很長的路要走。

The Advertising Standards Authority, which regulates all media in the UK, has said it will administer the new rules. The rules will come into effect on 1 July 2017.

負責監管英國所有媒體的廣告標準管理局已表示將執行這些新的規定。新規定將於2017年7月1日起生效。