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馬雲新目標:把更多美國貨賣到中國

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The boss of the Chinese internet firm Alibaba, Jack Ma, has told US businesses that it needs more American products for China.

中國互聯網公司阿里巴巴的老闆馬雲告訴美國企業,中國需要更多來自美國的商品。

In a speech in New York, he said his company wanted to help small US businesses sell their wares in China.

他在紐約發表的演說中指出,阿里巴巴想要幫助美國的小型企業向中國銷售它們的產品。

馬雲新目標:把更多美國貨賣到中國

Alibaba already accounts for 80% of all Chinese online consumer shopping and is looking to expand abroad.

阿里巴巴已經佔據中國在線銷售市場的80%,並開始向境外擴張。

Mr Ma said he eventually wanted 40% of sales to come from outside China, rather than the current 2%.

馬雲稱,他希望有40%的銷售額來自中國以外,而不是現在的2%。

He was at pains to explain that Alibaba, which he founded in 1999, differed to Amazon because it didn't buy and sell stock, it provided a platform for small businesses to sell their products.

馬雲努力解釋他於1999年創建的阿里巴巴和亞馬遜之間的區別——阿里巴巴並不購入和賣出貨物,它爲小型企業提供了一個出售商品的平臺。

Alibaba listed on the New York Stock Exchange last year, raising $25bn, in the largest initial public offering in history.

去年,阿里巴巴在紐約交易所上市,融資250億美元,是歷史上最大規模的IPO(首次公開募股)。

"China has been very focused on exporting," Mr Ma said, "it should focus on importing. China should learn to buy."

馬雲說:“中國已經致力於出口,還應該關注進口。中國需要學會購買。”

Questioned on how he planned to deal with counterfeits, for which the company has been criticised and is currently being sued by Gucci, he replied he was "at war against criminals" and was working closely with the government to stamp it out.

阿里巴巴被Gucci批評並告上法庭。當被問到他打算如何應對假貨時,馬雲迴應說自己正在“和犯罪進行一場戰爭”,並和政府緊密合作打擊假貨。

"We're getting somewhere," he said.

他說:“我們已經初見成效。”

The flamboyant Mr Ma, who once dressed up in leather and a Mohican wig and sang Elton John's Can you Feel the Love Tonight? to employees, said he had learned a lot about corporate values and missions in the US - from companies such as GE and Walmart.

個性張揚的馬雲曾經穿着皮衣,戴着莫西乾式假髮,在員工面前演唱艾爾頓·約翰的《今夜愛無限》。他說自己從通用電氣、沃爾瑪等美國企業學習到很多關於企業價值和使命的東西。