出場費最貴的10大商學院教授 一場演講15萬美元

Talk, when it comes from some of the country's top business school academics, is far from cheap.

學者，特別是美國頂級商學院教授的演講出場費，絕對不是小數目。

Fees for speeches by the many professors in the mid-level price range run from $20,000 to $40,000, while it can cost $100,000 or more to put the most sought-after speakers behind a podium.

許多教授的演講費在2萬至4萬美元之間，而這還只是屬於中等價位。如果你想讓最搶手的演講嘉賓走到講臺後面，你可能至少需要準備10萬美元。

"Part of it is the universities that they come from, if they're associated with an MIT or a Northwestern or a Harvard or whatever the case may be," says Richard Schelp, owner of Executive Speakers Bureau. "Being associated with a certain institution brings with it a level of credibility: 'If somebody is good enough to be a professor at Harvard Business School, maybe I should listen to them.'"

“身價高與他們所處的大學有一定關係，特別是如果演講者跟麻省理工學院(MIT)、西北大學(Northwestern University)、哈佛大學(Harvard University)或其他著名院校扯上關係的話，”高管演講公司(Executive Speakers Bureau)老闆理查德o舍爾普說。“與特定學術機構有關聯往往是信譽的保證：‘如果某人是哈佛商學院(Harvard Business School)的大教授，說明他足夠優秀，也許我應該去聽聽他的高見。”

The three highest-paid business speakers from academia -- Michael Porter, Clayton Christensen, and John Kotter -- all come from Harvard Business School. For a single speaking engagement, strategy guru Porter can earn $150,000. His colleague Christensen, who coined the term "disruptive innovation," pulls down $100,000 a talk, while leadership expert John Kotter's speaking fees are $85,000 an appearance.

三位商業演講費最高的學者，也就是邁克爾o波特、克萊頓o克里斯滕森和約翰o科特，都來自哈佛商學院。單憑一場演講，戰略大師波特可以賺得15萬美元。他的同事，“破壞性創新”這一術語的創建者克里斯滕森可以斬獲10萬美元，領導力專家約翰o科特的單場演講費則爲8.5萬美元。

Intensive, focused scholarship forms another large part of a speaker's value "because of the level of knowledge that they've attained over a period of time," Schelp says.

透徹明晰、重點突出的學識是一位演講者價值的另一大組成部分，舍爾普說，“因爲他們在一定時期內獲得了其他人難以匹及的知識水平。”

Organizations often seek speakers who can address specific concerns "hurting the corporations" such as problems with the implementation of plans and policies, so speakers bureaus promote business school professors' particular areas of expertise, says Alistair Rumena, a consultant at Global Speakers Bureau. Companies may want Vijay Govindarajan from Dartmouth College's Tuck School of Business, whose speeches draw fees up to $55,000, for his expertise on innovation and strategy, Rumena says. Firms determined to ramp up their internal leadership may look to Donald Sull, lecturer at the MIT Sloan School of Management and a professor at London Business School.

全球演講者公司(Global Speakers Bureau)顧問阿利斯泰爾o魯梅娜說，組織經常尋求的是這樣一些演講者，他們能夠解決“正在傷害公司”的具體問題（比如，實施計劃和政策時碰到的問題），所以演講中介公司喜歡推銷商學院教授在特定領域的獨到見解。魯梅娜說，企業界或許希望達特茅斯學院(Dartmouth College)塔克商學院(Tuck School of Business)的維傑o戈文達拉揚分享他在創新和戰略領域的專長，他的演講費上限爲5.5萬美元。決心增強公司內部領導力的企業或許會對麻省理工學院斯隆商學院(Sloan School of Management)講師兼倫敦商學院(London Business School)教授唐納o薩爾青睞有加。

Trends in business can affect both topic selection and the popularity of certain speakers. A move among some major corporate players to adopt a "military model" for grooming leaders has turned Yale School of Management Professor Brig.-Gen. (retired) Thomas Kolditch into a rising star, says Chris Johnson, marketing director at BigSpeak Speakers Bureau. Kolditch commands fees at the lower end of the spectrum: $10,000 to $20,000. But a growing market for talks on emotional intelligence has fueled demand for the former soldier, who served as head of behavioral sciences at West Point for 12 years and has specialized knowledge in "soft skills" such as identifying leaders within organizations, Johnson says.

企業界的趨勢可能會影響演講主題的選擇和特定演講者的人氣。BigSpeak演講公司(BigSpeak Speakers Bureau)營銷總監克里斯o約翰遜表示，一些大公司紛紛採用一種“軍事化模式”培養領導者，這個趨勢助推曾經擁有準將軍銜的耶魯大學管理學院教授托馬斯o考爾迪奇成爲了一位冉冉上升的演講明星。儘管考爾迪奇目前的出場費還處於業界低端（1萬至2萬美元），但不斷增長的情商演講市場已經提升了這位老兵的身價。考爾迪奇曾經擔任過西點軍校(West Point)行爲科學教研室主任，任職時間長達12年，約翰遜說，他在如何確認組織內領導者這類“軟技能”方面擁有豐富的專業知識。

The rise of entrepreneurship has generated strong interest in speeches on innovation, creating demand for experts such as Jeff DeGraff, professor at the University of Michigan's Stephen M. Ross School of Business, Johnson says.

約翰遜說，企業家精神的崛起催生了對創新類演講的濃厚興趣，進而爲密歇根大學(University of Michigan)斯蒂芬oMo羅斯商學院(Stephen M. Ross School of Business)教授傑夫o德格拉夫等專家創造了需求。

Leadership has always been a popular subject of speeches by prominent business school professors, Schelp says. Douglas Conant, chairman of the Kellogg Executive Leadership Institute at Northwestern University, delivers highly prized insights on leadership at prices starting at $45,000 per speech.

舍爾普說，領導力向來是商學院大牌教授的熱門演講主題。西北大學凱洛格高管領導力學院(Kellogg Executive Leadership Institute)主席道格拉斯o科南特對領導力的精闢見解備受各界珍視，他單場演講費的起價爲4.5萬美元。

Some themes come and go, and others have been transformed by new developments and concerns. A half dozen years ago, companies were regularly bringing in influential academics to present solutions to problems related to generational differences in the workplace, says Schelp of Executive Speakers. "Every other organization that would call us would ask about having a speaker that could present in that area," he says. "Now it's not a hot topic anymore."

一些主題來來去去，也有一些主題已經隨着新發展和新問題的出現而改變。高管演講公司的舍爾普說，6年前，公司時常邀請有影響力的學者幫助它們解決跟工作場所的代際差異有關的問題。“那段時期，時不時有組織要求我們安排一位擅長這個領域的演講嘉賓，”他說。“但現在，它已不再是熱門話題。”

However, companies are still focused on helping employees with different backgrounds and skills work well together, says BigSpeak's Johnson. But such issues now center on tech-savvy employees who lack the skills to function well in teams, Johnson says. "People really need to know how to deal with a disparate range of personality types," he says.

然而，許多公司仍然致力於幫助擁有不同背景和技能的員工更好地協同工作，BigSpeak演講公司的約翰遜說。但這類問題現在集中在了精通技術，但缺乏團隊合作技能的員工身上。他說：“人們真的需要知道如何跟個性不同的同事打交道。”

"Managing change" had been an in-demand speech theme for corporations, but lately, change management is viewed as static, promoting the status quo, Johnson says. "Leading change" has become the more popular speaking topic, as companies endeavor to push themselves ahead rather than merely cope with rapid advancements in their industries and markets, he says.

“管理變革”向來是一個備受企業界歡迎的演講主題，但約翰遜說，最近這些時日，變革管理越來越被視爲一種靜態的，旨在改善現狀的策略。據他說，隨着公司竭力推動自己不斷前行，而不僅僅是被動應對所在產業和市場的快速發展，“引領變革”已經成爲一個更受歡迎的演講主題。

Harvard Business School professor emeritus John Kotter, whose speeches cost up to $85,000, has formulated an eight-step process for leading -- rather than just managing -- change. Columbia Business School Professor Rita McGrath also speaks to audiences on leading change. McGrath has benefited from a desire for diverse speakers, Johnson says. "Audiences want to see more leading female thought leaders," he says.

哈佛商學院名譽教授約翰o科特制定了引領（而不僅僅是管理）變革的8步流程，他的單場演講費高達8.5萬美元。面向聽衆暢談引領變革之道的演講者還包括哥倫比亞商學院( Columbia Business School)教授麗塔o麥格拉思。麥格拉思受益於聽衆對不同演講者的渴望，約翰遜說，“觀衆想看到更多的女性思想領袖。”

Aside from Harvard's Rosabeth Moss Kanter, the veteran female B-school prof who gets as much as $40,000 per speech, McGrath is one of the few female academics in demand. An engaging speaker, she tackles such topics as what questions keep company leaders up at right. The answer: Do we have the right talent in the right place? How can we get better at managing innovation and growth? Do I have the right line of sight to what is going on in my operations to be able to make smart decisions – in time?

除了哈佛商學院資深女教授羅莎貝絲o莫斯o坎特（她的單場演講費高達4萬美元）以外，麥格拉思是爲數不多的人氣女學者之一。這位極富魅力的演講者一直致力於闡述哪些問題讓公司領導者夜不能寐這類主題。答案是：我們是否把合適的人才放在了合適的崗位上？我們如何進一步改善創新和增長管理？我觀察公司運營現狀的視線是否正確，以便我及時做出明智的決策？

The shifting popularity of subjects often reflects shifts within the business world, Executive Speakers' Schelp says. "Changes within the business environment itself cause topic selection," he says. "The business problems people are facing, the solutions they're coming up with, are what generates the need."

高管演講公司的舍爾普說，流行主題的變化往往反映出商業世界內部的變遷。“演講選題隨着商業環境本身的改變而變化，”他說。“人們正在面對的商業問題，以及他們正在構想的解決方案，催生了相應的需求。”

Influential new voices also guide organizations' choices of speakers and topics, Schelp says. Books such as Jim Collins' Good to Great have put a spotlight on organizational culture, prodding companies to look for speakers with expertise in that area, he says. Peter Senge, a senior lecturer at MIT's Sloan School of Management and founder of the Society for Organizational Learning, promotes decentralized leadership for enhancing productivity, and applies systems theory to organizational culture. Fees for Senge's talks top $40,000.

舍爾普說，有影響力的新聲音也在指導組織對演講者和演講主題的選擇。他說，吉姆o柯林斯的《從優秀到卓越》(Good to Great)這類書籍已經把聚光燈置於組織文化之上，從而激發公司尋找在這一領域擁有專長的演講者。麻省理工斯隆管理學院高級講師，組織學習協會(Society for Organizational Learning)創始人彼得o聖吉鼓吹領導層分權以提高生產率，並把系統理論應用到了組織文化之中。聖吉的出場費高達4萬美元。

Speakers' fees are usually negotiable, based on location, timing, and speech content.

演講者的酬勞通常可以根據演講地點、時間和內容進行協商。

Top 10 B-school Speakers, Top Prices (maximum reported fees for U.S. appearances)

以下是演講費最高的10位商學院教授，以及各自的最高身價（依據是他們在美國的最高出場費）：

1. 1. Michael Porter, Harvard Business School: $150,000

1. 邁克爾o波特，哈佛商學院：15萬美元

2. 2. Clayton Christensen, Harvard Business School: $100,000

2. 克萊頓o克里斯滕森，哈佛商學院：10萬美元

3. 3. John Kotter, Harvard Business School: $85,000

3. 約翰o科特，哈佛商學院：8.5萬美元

4. 4. Joseph Stiglitz, Columbia Business School: $80,000

4. 約瑟夫o斯蒂格利茨，哥倫比亞大學商學院：8萬美元

5. 5. Nouriel Roubini: NYU Stern School of Business: $75,000

5. 努里爾o魯比尼，紐約大學斯特恩商學院：7.5萬美元

6. 6. W. Chan Kim, INSEAD: $75,000

6. 金偉燦，歐洲工商管理學院：7.5萬美元

7. 7. Gary Hamel, London Business School: more than $50,000

7. 加里o哈默爾，倫敦商學院：5萬多美元

8. 8. Douglas Conant, Northwestern University Kellogg School of Management: $45,000 and up

8. 道格拉斯o科南特，西北大學凱洛格商學院：4.5萬美元以上

9. 9. Vijay Govindarajan, Dartmouth College Tuck School of Business: $35,000-$55,000

9. 維傑o戈文達拉揚，達特茅斯學院塔克商學院：3.5至5.5萬美元

10. 10. Marvin Zonis, University of Chicago Booth School of Business: $45,000

10. 馬文o佐尼斯，芝加哥大學布斯商學院：4.5萬美元