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一詞日曆:一瓶可口可樂可以賣多貴?10萬美元

推薦人: 來源: 閱讀: 3.04W 次

2019.05.29

ing-bottom: 100%;">一詞日曆:一瓶可口可樂可以賣多貴?10萬美元

週三 Wednesday

premium ['primɪəm] 

n. 額外費用;保險費

圖片來源:視覺中國

It’s not hard to understand why some collectors are fixated on Coca-Cola memorabilia. For over a century, the company has produced numerous banners, posters, signs, cans, and other products, some of which now fetch a premium on the secondary market.

不難理解爲什麼有些收藏者熱衷於可口可樂的紀念品。一個多世紀以來,該公司生產了大量的橫幅、海報、標語、罐頭和其他產品,其中一些現在在二級市場上獲得了很高的溢價。


One glass bottle in particular is currently commanding a price that might raise eyebrows: If estimates for an upcoming auction are met, it could sell for well over $100,000.

其中有一個玻璃瓶目前的售價可能會讓人吃驚:如果即將到來的拍賣能夠達到預期,它的售價可能會遠超10萬美元。


The bottle, offered by Morphy Auctions, features the curvaceous shape familiar to Coca-Cola fans, with a tapered neck and bottom. It’s said to be one of the prototypes the company toyed with back in 1915, when they were in search of a distinctive shape for their glass containers. (Aluminum cans weren’t introduced until 1960.) 

這款由Morphy Auctions公司推出的可樂瓶,有着可口可樂粉絲所熟悉的曲線美外形,瓶頸和瓶底呈錐形。據說這是該公司在1915年設計的原型之一,當時他們正在爲他們的玻璃容器尋找一種獨特的形狀。(鋁罐直到1960年才問世。)


The bottle, which differed from the straight tube-shaped product issued by bottlers, was an attempt to make Coca-Cola stand out among copycats and was designed so it could be recognized even if it was broken.

這款瓶子與裝瓶商生產的直筒式產品不同,它的設計初衷是讓可口可樂在模仿者中脫穎而出,即使是壞了也能被認出來。


Why is this bottle so revered? In addition to being a “missing link” of sorts in the evolution of the curved bottle, which was finalized and released in 1917, it was also supposed to have been destroyed, as all the other test bottles were. Discovered in the personal effects of a former Coca-Cola employee, it appears to be the only surviving intact prototype, making it highly desirable among collectors.

爲什麼這款瓶子如此受人尊敬?首先,對於1917年發行的那款曲線瓶來說,它是造型進化過程中的一個“缺失的環節”;然後,它本該像其他所有的測試瓶一樣被銷燬。人們是在可口可樂公司前僱員的私人物品中發現它的,似乎是唯一保存完好的原型,因此收藏家們趨之若鶩。


A prototype of an earlier design sold for $240,000 in 2011. Bidding on this bottle is currently at $90,000 and will almost certainly increase when the auction goes live.

2011年,一款早期設計的原型以24萬美元的價格售出。目前這個瓶子的售價爲9萬美元,幾乎可以肯定,在現場拍賣會上,價格還會上漲。


今日詞彙

premium ['primɪəm] 

n. 額外費用;保險費

to pay a premium 支付額外費用

如You'll have to pay a premium if you want next-day delivery.如果你想次日送達,必須支付附加費用。

文中” fetch a premium on the secondary market”,可以理解爲“在二手市場上奇缺”。