重磅迴歸 諾基亞計劃重返手機市場

Four years ago, Stephen Elop, Nokia’s then-CEO, described the company as a man at the edge of a burning platform. While its rivals had set the phone market on fire, Nokia had poured gasoline on its own platform by failing to acknowledge that newcomers Apple and Google had changed the game.
四年前，諾基亞當時的CEO史蒂芬·埃洛普把公司比喻爲一個站在燃燒中的鑽井平臺邊緣的人。當它的競爭對手點燃手機市場時，諾基亞還在自己的平臺上開採石油，沒有注意到蘋果、谷歌等新面孔已經讓遊戲規則發生了改變。

In hindsight, the “burning platform” memo can be seen as the prelude to the 2013 disposal of its once dominant mobile handset business to Microsoft in what many Finns considered a fire sale. The operation that made the candy-bar phone as ubiquitous as the smooth black slate of the iPhone is today was no more.
現在回頭來看，“燃燒的平臺”備忘錄可以被視爲諾基亞在2013年放棄手機業務的前兆。它將這個曾經是業界第一的業務出售給微軟，而許多芬蘭人認爲這簡直是一次大甩賣。這也使得曾經諾記亞的直板手機從此不復存在——曾幾何時，它們和今天的黑色蘋果手機一樣無處不在。

So it is surprising that Nokia is quietly plotting a return to the consumer mobile market.
正因如此，諾基亞暗中打算重返消費手機市場才如此令人驚訝。

As early as next year, the company aims to rejoin the phone market, two sources briefed on Nokia’s plans told Re/code. In addition, the company has a number of other ambitious technology projects, including some in the virtual reality arena, these sources said.
Re/code從兩處消息來源獲得了諾基亞計劃的梗概：公司計劃明年就重返手機市場；它還有許多雄心勃勃的科技項目，其中一些和虛擬現實競技場有關。

The move is driven by Nokia Technologies — the smallest of the three businesses that remained after the Microsoft deal, alongside its mapping and network equipment businesses. Nokia Technologies is best known for being the arm that licenses the company’s massive portfolio of more than 10,000 patents.
微軟收購後，諾基亞僅剩下地圖、網絡設備和諾基亞科技三項業務。此次行動正是由其中規模最小的諾基亞科技推動的。諾基亞科技是公司專利授權方面的武器，並因此知名。諾基亞在專利上進行了大量投資，擁有10000多項專利。

Unlike other patent houses that do little more than license intellectual property, Nokia Technologies has designed new products and licensed them to other companies. So far, these ambitions have been small in scale. The division has released just two products: An Android program called Zlauncher and the N1, an Android tablet design licensed to another manufacturer that is selling it under the Nokia name in China. Its return to the market is likely to employ a similar tactic.
和其它專利公司不同，諾基亞科技並不侷限於知識產權授權。它還設計新產品並授權給其它公司。目前爲止，它的這些報負的規模並不大，只發布了兩款產品：一款名爲Zlauncher的安卓應用和N1安卓平板。N1的設計被授權給另一家制造商，並由它在中國以諾基亞的名義出售。諾基亞重返手機市場可能會採取和N1相同的策略。