低頭黨威力大中國手遊市場全球第一

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Everybody knows that mobile gaming is big in China. How big? Big enough that, according to a white paper released today by GMGC, China will become the top global Market for mobile games by 2016. Citing data from Newzoo Global Games Market Premium, the white paper estimates that mobile gaming revenues in 2015 will hit US$6.1 billion – just below the US’s projected revenues for this year at US$6.3 billion.
衆所周知，中國有龐大的手機遊戲市場。這個市場有多大？跟據今天全球移動遊戲大會發布的白皮書，它大到中國將在2016年成爲全球最大的手遊市場。白皮書中引用了調查公司Newzoo的《全球遊戲市場報告高級版》中的數據，預估2015中國手機遊戲收入將達到61億美元，僅次於美國的63億美元。

But in 2016 China is expected to blow past the US for the first time ever, hitting US$7.7 billion in mobile gaming revenues and become the world’s top market for mobile games.
但到了2016年，預計中國手遊市場收入將達77億美元，首次超過美國，成爲世界第一大手遊市場。

Those are just projections, of course, but there’s plenty of reason to believe China’s mobile gaming market will continue to grow as smartphone penetration and 3G/4G subscription rates continue to rise. The white paper also points out China is particularly fertile ground for mobile games: Chinese phone users spend way more time per day (35 minutes) playing games than they do using any other kind of app. That also puts them well ahead of American mobile gamers, who spend just 11 minutes a day with their games on average. China’s day one and week one retention rates for users who’ve downloaded a new game are both slightly higher than the comparable rates in the US as well. In other words: Chinese gamers keep and play games for longer than their American peers.
雖然毫無疑問，這些僅僅是預期，但許多原因都讓人相信中國的手遊市場會持續增長，例如智能手機的廣泛應用，以及3G/4G套餐的訂閱率持續上升。這份白皮書同時指出，中國之所以會成爲手機遊戲的沃土，是因爲中國手機用戶每天打遊戲的時間（35分鐘）不僅比花在其他任何應用上的時間都多，也高於美國手機玩家們的平均遊戲時間（11分鐘）。此外，在中國，下載一個新遊戲後，第一天和第一週後仍然保留該遊戲的玩家比例也都略高於美國。換句話說，中國玩家比美國玩家玩遊戲玩的久。

China may be a fertile market for mobile gaming, but it isn’t a particularly friendly one to newcomers or outsiders. The vast majority of Chinese mobile games lose money, and according to the white paper only four foreign game publishers managed to get games into the top 50 on China’s Android game rankings for 2014. The top spots are dominated by major domestic players like Tencent and Netease.
中國的手遊市場潛力很大，但它並不十分適合新加入者或外來人。絕大多數中國手遊都陷入虧損，根據這份白皮書，只有四家外國遊戲發行商的遊戲能進入2014中國安卓遊戲排名前50。靠前的排名都被騰訊、網易等國內巨頭佔據。