避開五種錯誤的網絡社交方式

Networking is a major part of growing a small business. If you don't get out there to meet and mingle with your target audience, your peers and leaders in your industry, you are severely limiting possible growth opportunities for yourself and your business. Whether you are networking at small business conferences, industry trade shows or various types of events in between, it's important to present yourself professionally and confidently.
聯網工作現在已經是成長中的小公司的一大支柱。如果你沒有走出來去和同行業中的客戶、同齡人及領導們進行交流，那麼你會限制你和公司發展的空間。你是否進行網上小公司會議、行業貿易展示或者各種不同形式的項目，這對於提高你的專業性還有自信心非常重要。

Are you networking successfully? Well, if you make any of these five networking mistakes, chances are you are not making the best first impression.
你的網絡社交成功嗎？恩，如果你犯過下面五種中的任何一種錯誤，你就沒有辦法帶給別人最好的第一印象了。

1. Not Having Business Cards
沒有商務名片

We may be in the technology era where we never leave home without our smartphones and spend more time with our devices than other people, but that doesn't mean virtual business cards have replaced traditional ones. Sure, there are a myriad of apps out there that provide an alternative way to share contact information while networking, but that doesn't mean paper business cardshave lost their value.
我們已經在科技時代，沒有辦法在外面離開手機太久，也花費了更多的時間在手機而不是其他人身上，但是並不意味着虛擬商務名片已經完全取代了傳統的。當然，有無數的app軟件出現並提供可選的方式在網上分享聯繫信息，但是並不意外這紙質的商務名片已經丟失了他們的價值。

Trading physical business cards while networkingcan be a powerful touchpoint that can amplify your first impression. Plus, business cards are still expected and treated as the norm in many professional settings. Not to mention an effective business card can be a powerful part of your brand that makes your business memorable.
傳統的商務名片在網絡上可以產生強有力的觸點來放大你的第一印象。並且，商務名片是相當專業和禮貌的官方專業裝備。商務名片的作用不僅僅是影響力，它也可以成爲你的品牌的強有力的一部分，並彰顯你的工作。

2. Using DIY Business Cards
使用定製的商務名片

While not having any business cards to hand out is a major networking mistake, having uNPRofessional business cards that you created yourself is even worse. Just because you can buy perforated business card paper that works in your printer does not mean you should. Even if your design skills are up to par, it is almost always obvious when a business card was not printed professionally.
沒有辦法提供任何商務名片是一個主要的網絡交際錯誤，擁有非專業的商務名片會讓你自己變得更糟糕。你能購買製作商務名片的紙並不意味着你要用它來製作。即使你的定製手藝已經達到標準級別，打印出來的名片也是很容易被看出不專業。

Business cards are very affordable, and there are many services that provide design templates and even custom design services for a reasonable fee, so there is no reason to print your own business cards.
商務名片並不貴，也有很多的優質服務項目可以提供設計模板還有合理價位的設計服務，所以沒有必要自己打印自己的商務名片。

3. Forgetting About Your Elevator Pitch
忘掉你的電梯遊說

Networking is all about getting your business in front of people that matter, but networking situations can often be a lot like speed dating. When there are a lot of people at an event who are interested in making the rounds to meet as many people as possible, you will have a very brief period of time to introduce yourself and make a great first impression. This is why you absolutely must have an elevator pitch.
網絡是可以讓你的業務展現在人們面前的，但是網絡會面更多時候像閃電約會那樣。當很多人在會議中時，儘可能的讓所有感興趣的人看到，做一個簡短的自我介紹還有營造出良好的第一印象。這就是爲什麼你一定需要電梯遊說詞。

An elevator pitch is one- to two-minute speech that provides a succinct overview of your business, products or services. The goal is to introduce yourself and your business quickly in a way that is both engaging and memorable. If you don't have one, you should write your elevator pitch today.
一段電梯遊說詞是一到兩分鐘的演講，可以快速而簡短的介紹你的公司的業務，產品或服務。這個目的是爲了介紹你還有你的業務吸引人以及令人印象深刻。如果你沒有的話，你應該現在就開始寫你的電梯遊說詞。

4. Only Talking to People You Know
只讓你認識的人知道

Remember in high school how we all tended to stick with our groups, rarely venturing into other cliques? Sticking with what we knew may have helped us survive the teenage years, but it makes for very inefficient profession
記得在高中的時候我們都是怎麼挑選自己的小組，且極少加入到其他的團隊的呢？挑選我們所知道的可能可以幫助我們在年輕時倖存下來，但是這會讓我們的效率低下。

5. Neglecting to Follow Up
忽略後續事情

While the actual event is the part of networking that usually consumes most of our time and energy, successful networking doesn't end there. In fact, it's what happens after an event that can determine the success of your networking efforts. If you don't follow up with new contacts you meet during the event, you and your business will probably be quickly forgotten. Whether you follow up by phone, through email or by adding people you met as connections on LinkedIn, an appropriatefollow up process after networking is vital.
當真實的會議已經成爲網絡的一部分時，經常會消耗我們的大部分時間和精力，成功的網絡社交不會止步於此。事實上，往往是在會議後發生的事情可以決定你的網絡努力成果。如果你並沒有跟蹤新的在會議中的聯繫人，你和你的業務將會被很快的遺忘掉。是否要用手機來練習，通過郵件或把人加到你的領英賬戶裏，一個合適的網絡後跟蹤程序是很重要的。

Keep in mind that networking can take many forms -- local events, national conferences, one-on-one meet ups and even online groups and communities. Being open to many kinds of networking opportunities can make the difference between sustained business growth and stagnation.
記住網絡可以有很多種類--當地會議，全國性會議，一對一面談甚至線上團體和社區。很多種網絡機會的開放可以讓公司的成長和停滯發生改變。