名創優品MINISO在印尼推出漫威系列產品

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Household and consumer goods retailer Miniso has launched its new collections incollaboration with entertainment company Marvel in Indonesia.
家庭和日用品零售商名創優品在印尼推出了與娛樂公司漫威合作的新系列產品。
The Marvel x Miniso collections, which include round pillows, coasters and caps featuring characters like Captain America, Spider-Man, Iron Man and Hulk, are said to be available at their outlets in Senayan City, Central JakArta; Taman Anggrek Mall, West Jakarta; and Artha Gading Mall, North Jakarta.
漫威x 名創優品系列包括圓枕、杯託和杯子。產品上印着美國隊長、蜘蛛俠、鋼鐵俠和綠巨人之類的人物。據說這個系列在雅加達中心的Senayan城、雅加達西部的Taman Anggrek購物中心和雅加達北部的Artha Gading購物中心有售。
Ye Guofu, founder and CEO global of Miniso, said that Marvel was among world’s top franchises that has massive influence. “I believe good products have to cater to a bigger market. That’s the reason why we collaborated with Marvel,” Guofu said in a statement.
名創優品全球聯合創始人和總裁說，漫威是世界上頂尖的影響力巨大的獲特許經營權的企業。“我相信好的產品必須迎合更大的市場。這就是我們和漫威合作的原因。”葉國富在一項聲明中說。
Meanwhile, Miniso Indonesia general manager Jason Lee said both brands had formed mutual relationships. “[Hopefully] Marvel can reach female consumers while Miniso can attract more male consumers through this collaboration,” Lee said.
同時，名創優品印尼總經理傑森·李說，兩個品牌形成了相互關係。“通過這次合作，（希望）漫威能觸及更多女性消費者，名創優品吸引更多男性消費者。”李說到。
The Marvel x Miniso collections were launched in other countries as well, such as in China, Hong Kong and Singapore.
漫威x 名創優品的合作也會在其他地區推出，例如中國、香港和新加坡。
The retailer has previously teamed up with other brands as part of its marketing strategy, such as We Bare Bears, Pink Panther and Pantone.
這家零售商之前也與其他品牌合作過，作爲營銷策略的一部分，例如我們裸熊，粉紅豹和潘通。