Promotion 產品推廣

Promotion is the Marketing term used to describe all marketing communications activities and includes personal selling, sales promotion, public relations, direct marketing, trade fairs and exhibitions, advertising and sponsorship. Promotion needs to be precisely coordinated and integrated into the businesses global communications message, and this is called Integrated Marketing Communications (IMC). IMC integrates the message through the available channels to deliver a consistent and clear message about your company’s brands, products and services. Marketers work hard to create a unique marketing proposition for their product or service. McDonald’s about food and enjoyment.

產品推廣是用來描述所有的營銷傳播活動的術語，包括個人銷售、促銷、公關、直銷、交易會、展覽會、廣告和贊助。產品推廣需要精確地協調，並整合全球商務通信信息，這稱爲整合營銷傳播（IMC）。IMC通過有效的渠道集成信息，對外傳達關於你公司品牌、產品及服務的明確的信息。營銷人員努力爲他們的產品或服務創造一個獨特的市場定位。如麥當勞就是提供食物和歡樂。