美國黑色星期五銷售創紀錄 移動端成網購新增長點

A digital marketing research group said the online sales at a record high of $3.34 billion during this year's Black Friday shopping spree in the US.

數字研究市場集團Adobe Digital Insights日前聲稱，今年美國黑色星期五購物狂歡節期間，在線銷售額創歷史新高，達33.4億美元。

Adobe Digital Insights said the total represented a 21.6% increase from the same day of last year and $290 million above the predicted $3.05 billion sales for the traditional shopping day after Thanksgiving holiday.

黑色星期五是感恩節後的傳統購物日。該集團稱，今年黑色星期五的交易總額較去年同一天增長了21.6%，比此前預估當天30.5億美元的銷售額高出了2.9億美元。

The Black Friday this year also registered as the first day to ever generate over $1 billion in online sales from mobile devices.

今年的黑色星期五也是有記錄以來首個來自移動設備的網購銷售額突破10億美元的日子。

Sales through mobile devices totaled $1.2 billion, or 36% of all online sales for the day and an increase of 33% over the same day of last year.

通過移動設備進行的交易總額達12億美元，佔當天網購總額的36%，且較去年同一天增了長33%。

The ADI research is based on the analysis of anonymous, and aggregated data from more than 5,000 companies that use the Adobe Digital Marketing Cloud to obtain real-time data and analysis of activity on websites, social media and advertising.

ADI的此項調研是基於對匿名及彙總數據進行的分析，這些數據是來自超過5000家使用Adobe數字營銷雲服務獲得實時數據，並對網站、社交媒體和廣告活動有所分析的公司。