阿里巴巴營收大幅增長 得益於移動端業務

HONG KONG —Despite a slowdown in China, Alibaba, the Internet giant, experienced a surge in revenue in the latest quarter, driven by strong growth in mobile.

香港——即使面對放緩的中國經濟，受益於移動端營收的激增，互聯網巨頭阿里巴巴上個季度的業績仍然增長強勁。

Given Alibaba’s dominance in online shopping, investors have been concerned that the trouble in the country’s economy could spill over into the company’s performance.

考慮到阿里巴巴在網購行業的主導地位，投資者一度擔憂中國經濟面臨的困境會影響該公司的業績。

After its much-hyped initial public offering last year, Alibaba reported lackluster earnings in the first half of 2015. Its stock price even briefly dropped below its listing price.

在去年風光無限的公開上市後，阿里巴巴2015年上半年的業績報告顯得黯淡無光。股價甚至一度跌破發行價。

Now Alibaba is showing signs of stabilizing.

現在，阿里巴巴顯現出恢復穩定的跡象。

In its results on Tuesday, Alibaba reported that sales rose 32 percent in the latest quarter to 22.2 billion renminbi, or $3.5 billion. Earnings per share increased 30 percent. After Alibaba reported results on Tuesday, the company’s stock jumped 5 percent in morning trading.

根據週二公佈的最新季報，阿里巴巴宣佈上季度營收達到222億元人民幣，同比增長32%，每股收益增長了30%。於週二公佈該季營收後，阿里巴巴的股價在上午的交易中大漲5%。

Still, analysts continue to worry about how a general slowdown in China could rattle Alibaba. Slower growth is expected to hit the wallets of the Chinese middle class, who regularly splurge on the company’s online shopping platforms. At around $79, Alibaba’s shares are still a long way from the $119 high-water mark they hit after the I.P.O.

然而，分析師依然擔心中國經濟的全面減緩會對阿里巴巴造成衝擊。經濟增速減緩將令中國中產階級的錢包縮水，而中產階級正是經常在阿里巴巴網購平臺消費的主力軍。阿里巴巴目前股價約爲每股79美元，相較公開發行後曾高達每股119美元的歷史價位，還有很長的一段距離。

“Economic challenges most likely weighed on average spending by buyers,” the research group Trefis wrote in a report.

“經濟不景氣通常反映在消費者的平均開支上。”美國投資研究機構Trefis在其報告中寫道。

Speaking to concerns about the Chinese economy, Joe Tsai, the company’s executive vice chairman, said in a conference call on Tuesday that the company did not believe that a blip in Chinese growth would have a long-term impact on the consumer spending on Alibaba’s sites.

談到對中國經濟的擔憂，阿里巴巴執行副主席蔡崇信(Joe Tsai)在週二的電話會議上表示，阿里巴巴不認爲中國經濟的短暫變化會對消費者的網購消費造成長期影響。

“When you look at the Chinese consumer, they’re very liquid. They have lots of cash deposits in their account,” he said, adding “a temporary setback in the macro economy is not going to affect their consumption pattern in a fundamental way.”

“中國消費者的現金流動性非常好，賬戶的現金存款相當多。”他補充談道，“宏觀經濟暫時放緩不會從根本上帶來消費模式的變化。”

In particular, Mr. Tsai noted that Chinese consumption as a percentage of the country’s output is still well below that of developed countries. He expected consumption to naturally become a larger part of China’s economic growth. It is a shift that officials in Beijing are similarly pushing.

值得關注的是，蔡崇信提到消費在中國經濟中的佔比還遠遠小於發達國家。他預計消費會自然而然地成爲中國經濟增長的更大組成部分。這與中國政府力推的經濟轉型不謀而合。

Like many Internet players, Alibaba is looking to mobile as it charts out opportunities.

與許多互聯網公司一樣，阿里巴巴致力發展移動端業務，以尋求更多機會。

The company’s revenue from mobile advertising, traditionally less than is made on online desktop ads, almost tripled from a year earlier, to $1.7 billion. Alibaba said on Tuesday that mobile phones also account for about 62 percent of the total transactions on its e-commerce sites.

阿里巴巴的移動端廣告收益，原本低於PC端廣告，如今增長迅猛，達到17億美元，幾乎是去年的三倍。在週二，阿里巴巴宣佈移動端貢獻了其電商平臺約62%的總交易額。

In the conference call, Alibaba executives emphasized new revenue streams that could eventually contribute to the company, including takeout and grocery delivery, a cloud computing unit that serves small businesses, and outreach to rural users.

在電話會議上，阿里巴巴的高管強調新增的收入來源最終會爲公司做出貢獻，這包括餐飲外賣和食品雜貨遞送、針對小企業的雲計算業務，以及針對農村地區用戶的拓展。

“Today if you look at the landscape in China, online shopping only accounts for 10 percent of total retail in China,” said Alibaba’s new chief executive, Daniel Zhang. “So I would say that is a huge potential, and if we look at people’s geographic spread, half of our population in the low-tier cities and rural areas, that’s why we initiate our rural program.”

“時至今日，從總體情況來看，網購只佔中國零售業總額的10%。”阿里巴巴新上任的首席執行官張勇(Daniel Zhang)表示，“因此，我認爲潛力依然巨大。從地域分佈上來看，中國有一半人口生活在中小城市和農村偏遠地區，這就是我們啓動農村淘寶項目的原因。”

Alibaba’s investment strategy is expected to follow this pattern. This month, Alibaba continued its acquisition streak by making an offer to buy the remainder of a Chinese online video site, Youku Tudou.

阿里巴巴的投資戰略將貫徹這一目標。本月，阿里巴巴繼續其收購步伐，宣佈對在線視頻網站優酷和土豆網剩餘的股份進行全面收購。

“Consumption isn’t just about online shopping, but consumption of digital goods; it’s about consumption of services. We are looking at things that will enhance our position in the consumption economy,” Mr. Tsai said.

“消費不僅限於網購商品，也是對數字產品的消費，是對服務業的消費。我們重視能提高我們在消費經濟中地位的業務。”蔡崇信表示。