最具價值品牌榜單出爐 騰訊品牌價值全球第五

Chinese firms are making fast progress in brand value, a report showed.

一份報告顯示，中國企業的品牌價值正迅速提升。

A total of 14 Chinese companies have made it into the 2018 BrandZ Top 100 Most Valuable Global Brands, according to an annual report released by global communication services provider WPP and brand consultancy Kantar Millward Brown.

根據全球通信服務提供商WPP和品牌諮詢公司凱度華通明略發佈的一份年度報告顯示，共有14家中國企業登上“2018年BrandZ全球最具價值品牌100強”的榜單。

Chinese internet giant Tencent led Chinese firms in the ranking, rising to the fifth spot this year after making it into the top 10 for the first time last year.

中國互聯網巨頭騰訊繼去年首次躋身榜單前十後，今年排名升至第五位，在中國企業中排名最高。

Trailblazing Chinese brands dominate the fastest risers this year, with e-commerce giant JD leading the march with a staggering 94% rise in brand value.

今年品牌價值漲幅最快的企業主要是中國的創新型品牌，其中電商巨頭京東領跑，品牌價值飆漲了94%。

Alibaba came second, entering the top 10 for the first time this year with 92% growth, due to expanding global reach and the success of the Single's Day shopping spree.

憑藉在全球的擴張以及光棍節購物狂歡的成功，阿里巴巴漲幅位列第二，今年以92%的漲幅首次躋身榜單前十。

The third fastest riser was Moutai, whose brand value surged by 89%.

茅臺品牌價值大幅增長89%，位列第三。