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當品牌logo換都成了女版,畫風很是清奇

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This year's women's day was all about empowering women, and more companies than ever have come together to celebrate this day.

婦女節是關於賦予女性權力的節日,今年有比以往任何時候還要多的公司都來慶祝這一天。

Creative Equals, an organization aiming to support talented women and promote diversity in creative industries, has decided to replace iconic brand logos with female figures in order to highlight the issues of unbalanced branding in the media.

美國一家創意組織Creative Equals致力於支持有才華的女性以及促進創意產業的多元化。該公司決定用女性形象來代替原來的知名品牌標誌,以此來突出強調媒體上品牌標誌性別不平衡的問題。

Their logos include companies like Pringles, Monopoly, DreamWorks, Schwarzkopf, and Bic. Creative Equals hope that this will bring out the issues of gender inequality because according to the organization's founder and CEO Ali Hanan, 89.5 percent of design directors are male and it can affect a brand's identity.

這些品牌包括像Pringles(品客),Monopoly(韓國的創意文具及包袋品牌), DreamWorks(夢工廠),Schwarzkopf(施華蔻),和Bic(比克)這樣的公司。Creative Equals組織希望這將引出性別不平等的問題,因爲根據該組織創始人兼首席執行官Ali Hanan的說法,89.5 %的設計總監是男性,這可能會影響一個品牌的身份定位。

當品牌logo換都成了女版,畫風很是清奇

In an interview with Dezeen, Ali Hanan stated that they are not attacking any of these brands personally, but they wanted to show a variety of examples to get people celebrating International Women's Day and thinking about the need for more women.

在接受Dezeen採訪時,Ali Hanan表示,他們並不是要攻擊這些品牌,他們只是想展示多種例子讓人們慶祝國際婦女節,並多多考慮女性的需求。

This is not the only creative idea for International Women's Day this year, we were already surprised by Barbie's collection of 17 new dolls that portray inspiring women from all around the world.

這並不是今年國際婦女節唯一的創意,我們已經被17個新的描摹激勵人心的女性偶像的芭比玩偶震撼到了。