時尚雙語:使你的網站在週末擁有更多流量的七種簡易方法

使你的網站在週末擁有更多流量的七種簡易方法

Web traffic for most websites drop during the weekend because less people are using the internet to look for information or checking their favorite websites for new content.

This is a natural and inevitable occurrence and a corresponding dip in traffic figures or sales is nothing to be alarmed about.

Jay Wilson recently asked if I had any recommendations to stop traffic from reducing during the weekends and as a matter of fact, I do have some suggestions that might work, although they will require some effort on your part.

Getting traffic to your site during the weekends is no different from methods commonly used to increase visitors to your site during the weekdays. The key is to focus on hitting defensible traffic sources for referral traffic, since these are factors which you can control to a certain extent (as opposed to organic search traffic).

Seven Easy Ways to Increase Traffic to Your Site on the Weekend

Your goal is to target websites with regular traffic flows and large numbers of users and make them referral sources which will send visitors to your website. Naturally, you should try to focus on getting targeted traffic whenever possible.

These short-term strategies will allow you to get traffic very soon after you implement them. They will not only reduce your weekend traffic dip but may get you even more traffic to your website than the weekdays.

I have omitted other long term traffic building methods like building a community, product development, joint ventures or affiliate programs because they are not something you can easily implement for immediate results.

1. Network within Social Communities. This includes posting and interacting with other people on relevant forums, social networks like Facebook, news sites like Digg/Reddit as well as blog sites like Blogcatalog or MyBloglog. There will always been people on crowded online communities and you will always get some visitors if you plug your site discreetly in the right places.

2. Create a Weekend Link Bait. Establish the habit of creating and promoting a weekend Link Bait on popular social websites like Digg, Reddit, or StumbleUpon. This is by the far the easiest and most powerful way to get traffic to your site during the weekends.

Social news sites usually get less news during the weekend, and it is likely that your bait will be more successful during this time.

3. Comment on Blogs. While many blogs don’t update during the weekend, you can still comment on the ones that do. Focus on those with more traffic and try to be the first few to leave a comment. Make your comment relevant and you’re likely to receive some visitors from others who visit the same blog.

4. Email Pitch Your Website. Write an email to bloggers within your niche to promote your website, business or best article for last week. Give away a product or offer premium access for selected publishers in return for a mention.

Some blogs like Daily Blog Tips have a habit of doing weekend speed-linking. Pitch your site to these blogs and you’ll get some traffic if you get a link.

5. Try Blog Traffic Exchanges. Blog traffic exchanges are tools which allow you to get traffic by visiting other blogs. They are more useful for newer blogs and as they require more time and effort on your part, I suggest using them strategically to find new blogs within your niche as well.

6. Use Paid Advertising. This involves spending money on paid advertising in order to get traffic to your website. Pay per click advertising and social media advertising on sites like StumbleUpon can bring in traffic on the weekends. The benefit of this method is that you don’t have to do any work whatsoever.

7. Publish During the Weekend. Publishing during the weekend will get you some traffic, especially if you have many feed subscribers as some of them will visit your site to read the full article or comments. Smaller sites can also benefit as new content will bring in a small amount of long tail search traffic.

Future publish your post during the weekend so you don’t have to sit down in front of the computer to write. Asking a question is sometimes the quickest way to put out an extra blog post.

The downside of all of these methods (with the exception of paid advertising) is the time-investment. Do you really want to spend time in front of the computer on the weekend? The amount of time needed for these tasks will vary and perhaps it would be better to alternate them each weekend to lessen the workload.

Another way to deal with this would be to get someone to help promote your site for the weekend instead of doing it yourself. Learning how to oursource marketing is important, even for amateur webmasters or bloggers because they can really help your website to grow much faster.

If you have the time and interest, try implementing some of the tactics listed in this article. I’ll love to hear if it helps you to get more visitors this weekend.

由於幾乎沒有人會在週末利用網絡搜索查找信息或者去查看他們感興趣的網站是否更新，所以每當週末，大多數的網站流量都會有所下降。

這一現象是正常且普遍存在的，所以無論是流量測量及出售者都習以爲常。

然而最近Jay Wilson問到了我關於如何防止流量在週末下降的問題，事實上，對此我的確有點見解，不過這可能需要大家付出些努力。

吸引訪客在週末瀏覽你的網站所需要的做的工作總體來說和平時無二，關鍵在於要將推廣重點集中在那些有流量來源保證的站點上以爲你自己帶來流量，這些流量來源相對於搜索引擎來說其推廣廣度是可以控制的。

七種爲你的網站在週末帶來更多流量的方法

你的主要目標是那些有固定流量以及大量用戶的網站，以這些網站爲中介，爲你的站點帶來訪客。當然，如果可以的話，你應該儘可能以與你相關的網站爲目標。

這種短期策略將在你執行後不久便爲你帶來實際流量。這將不僅僅作用於週末的流量同時也能爲你在平常的日子也帶去更多流量。

在此，我會略去的一些長期的流量策略如：建立社區、開發產品、參與合作或建立分支等一些你無法立刻看到效果的方法。

1.社會化網絡羣體

在一些網站發佈文章並和別人互動交流，比如facebook這樣的社區論壇或社會化網絡站，又比如類似Digg這樣的新聞站，當然還有各種各樣的博客站。這些站點永遠會有大量的在線用戶，你只要選對符合你需要的網站參與進去便可以得到源源不斷地訪問者。

2.建立一個週末鏈接誘餌（Linkbaiting）

擁有在流行的社會化網站（如Digg,Reddit,,StumbleUpon等）上投放週末鏈接誘餌的習慣。這是一個使網站在週末擁有流量最容易最有效的方法。
社會新聞網站在週末幾乎得不到新聞，在此時投放誘餌往往容易獲得成功。

3.評論博客
儘管多數博客在週末不會更新，但是你依然可以評論。對那些流量大的博客做出評論，且儘可能第一個做出評論。作出中肯的評論可以爲你帶來瀏覽了同樣博客的訪客。

4.以Email帶動你的網站

寫一封宣傳你的網站，介紹商務或者推薦最新最好的文章的Email寄給博客主們。放棄一些產品或酬勞以換取其他發佈者爲你宣傳。
有些博客比如Daily Blog Tips就有做週末快速鏈接的習慣。向這些博客推薦你自己的網站，如果被其鏈接，你就會得到一些流量。

5.嘗試博客流量交換

博客流量交換是一種通過瀏覽其他博客文章獲得流量的方法。這對一些新的博客來說是非常有用的方法，由於這需要花費你的時間和精力，建議對一些新的博文使用該策略。

6.使用付費廣告

爲你的網站購買付費廣告已獲得流量。 在StumbleUpon這樣網站上購買按點擊次數付費廣告及社會媒體廣告就可以爲你的帶去週末流量。這麼做的好處是，你不用再爲推廣做任何事。

7.在週末發表文章

在週末發表文章頁可以爲你帶來流量，特別是如果你的網站有很多訂閱者，他們中的一些人會去你的網站查看完整文章或作出評論。即使一些小網站也可以因爲新文章帶來長尾搜索流量從而受益。

預先發布篇在週末公佈的文章，你就不一定要做在電腦前寫作了。有時候提個問題是最快速保留博文位置的方法。

所有這些方法（除了付費廣告外）的共同的壞處是花費時間。你真的想在週末也坐在電腦前花費時間嗎？所有這些工作所耗費的時間是無法確定的，或許在每個週末交替着選用其中幾個方法會減少工作量。

還有一種方法是請人幫你在週末宣傳你的站點，學習一些營銷方法是很重要的，因爲即使是業餘的站長和博主們也能幫助你的網站快速成長。

如果你有時間有興趣的話，請嘗試一下文章中所列的方法。我很希望聽到你通過這些方法在週末獲得了更多訪客和流量的消息。