麥當勞年內計劃新增150家自助概念餐廳

McDonald's Corp (MCD.N) plans to launch in China this year 150 outlets where clients can customize burgers to suit their tastes, as the world's top restaurant chain aims to grow sales in the country after being hit by a fast-food scandal in 2014.

麥當勞公司計劃年內在中國開設150家概念餐廳，在這些餐廳裏，顧客可以根據自己的口味自創漢堡。而作爲世界頂級快餐連鎖公司的麥當勞，在經歷了2014年食品安全問題的沉重打擊後，決心在中國提升銷售額。

The U.S. burger chain currently has 11 such outlets on the mainland, including in Shanghai, Guangzhou, Shenzhen and Beijing, Regina Hui, senior director of communications for McDonald's China said in an email received late on Thursday, in which she also disclosed the plans for the 150 restaurants.

麥當勞中國區新聞發言人Regina Hui在週四的一封郵件中公佈，麥當勞現在在中國內地共有11家類似的概念餐廳，分別位於上海、廣州、深圳以及北京，未來計劃在全中國新增150家自助概念餐廳。

McDonald's beat analyst forecasts for quarterly same-restaurant sales this week, adding momentum to a global recovery for the chain as demand picked up in China.

麥當勞公司這星期公佈的四季度同店銷售額超出了分析師的預測。中國市場的快速恢復爲該公司全球銷售力的恢復提供了強有力的動力。

Its same-store sales in China rose 4 percent in the fourth quarter of 2015, the second straight quarter of growth after four quarters of falling sales.

在2015年的第四季度，麥當勞在中國的同店銷售額增長了4%，是繼連續四季度銷售額下降之後，連續第二季度上漲。

McDonald's and Yum Brands Inc (YUM.N), the parent of KFC and Pizza Hut, are slowly turning things around in China, although same-restaurant sales for both firms remain below pre-scandal levels, according to a Reuters analysis of available data.

根據路透社對已有數據的分析，儘管相比2014年食品安全事件曝出之前，麥當勞和百勝公司(肯德基和必勝客的母公司)的同店銷售額仍然要低很多，但兩家公司在中國的業績正在慢慢好好轉。

The so-called 'Create Your Taste' outlets allow customers to build customized burgers from a wide selection of ingredients.

麥當勞所謂的“自創口味”指的是，顧客可以從各式各樣的配菜中，搭配出符合自己口味的漢堡。

Hui said the chain had seen "very positive feedback" from local diners, who analysts say are increasingly tough to win over due to greater health awareness and a boom in the range of available dining options.

Regina Hui表示，他們已經從當地食客中收到了非常積極的反饋，而分析師認爲，由於較高的健康意識和多樣的就餐選擇，通常來說，這些人非常難以取悅。