必勝客推出世界首款DJ披薩盒
Pizza Hut Unveils The World's First Playable DJ Pizza Box
必勝客推出世界首款DJ披薩盒The world’s two largest pizza chains, Dominos and Pizza Hut, are constantly trying to come up with innovative gimmicks to retain existing customers and attract new ones. While Dominos woos fans by embracing high-tech concepts like delivery robots, Pizza Hut focuses on making the humble delivery box more exciting. In 2015, they introduced a pizza box that could transform into a movie projector and now, one that turns into a fully functioning DJ!
世界最大的兩個披薩連鎖品牌,多美樂和必勝客,正在不斷推出新花樣來招攬顧客。多美樂利用高科技,讓機器人送披薩。必勝客則在披薩盒上下功夫。2015年,他們就曾推出能用來做投影的披薩盒。現在又推出一款能打碟的DJ控臺披薩盒。
The battery-powered DJ Pizza box, a collaboration between Pizza Hut and printed electronics specialist Novalia, looks like a normal delivery box from the outside. However, flip it open and you will find a complete turntable set-up with two decks, volume sliders, pitch controls, and even a crossfader.
這款披薩盒由必勝客和電子印刷公司Novalia合作研發。表面上看起來不過是個普通披薩盒,但內置電路板,只要裝上電池就能用。效果還不錯:能混音、消音、刮唱片和打鼓點。
To transform the box into a playable DJ, the user has to first sync it to a smartphone or computer via Bluetooth and connect to any MIDI-compatible DJ software. Once the setup is complete, budding DJ’s can instantly become the life of the party by pressing on the cardboard keys that are laced with conductive ink to make them interactive.
使用者要先把披薩盒與手機或電腦同步,然後與DJ軟件連接。完成設置後,這個貌不驚人的打碟機就會秒變聚會之魂。紙質鍵盤上的選項由特製導電墨水印刷,可以完成打碟機的功能。As you may have already guessed, getting your greasy hands on this lightweight DJ turntable is not going to be easy. The limited edition box which was unveiled earlier this month is only available in the United Kingdom, and even worse, at just five of the country’s 350 Pizza Hut locations.
如你所想,油膩的手指在這個打碟機上操作會效果不佳。限量版DJ披薩盒本月初僅在英國發行,而且僅限英國350家必勝客中5的家。Though that is unfortunate, Pizza Hut did introduce a Flick Football Field pizza box for its US fans this week. Available through October 14, it features a football field printed on top and comes with detachable goal posts, football triangles, and a scorecard. The tabletop game is played by “flicking” the paper balls back and forth across the board and seeing where they land on the scoreboard. The player with the highest score wins. Though it may not be as exciting as the playable DJ, the game board is easier to procure since they are available at all US Pizza Hut locations with the purchase of a medium pie.
雖然這十分遺憾,但必勝客本週也專爲美國客戶研發一款實況足球披薩盒。大概10月14日會問世。這款披薩盒上面印着足球場,有可拆卸的球門柱,足球三角和記分卡。遊戲開始時,玩家輪流彈出紙球,看紙球在記分卡上停留在何處。最高分的那方得勝。雖然這個足球披薩盒聽起來沒有DJ打碟機有趣,但它更容易得到些。在美國任何一個必勝客門店,只要買中型披薩,就可以得到這樣的披薩盒。譯文屬原創，僅供學習和交流使用，未經許可，請勿轉載。
