美式漢堡在法國比法式三明治更暢銷

Forget the baguette. The French are going crazy for burgers.

忘了法棍麪包吧。法國人現在對漢堡很着迷。

Figures released last week have revealed that sales of the jambon-beurre — the ham and butter baguette sandwich, a classic of French snacking — have been surpassed by sales of American-style burgers.

上週公佈的數據顯示，美式漢堡的銷量已經超過了jambon-beurre（火腿加黃油三明治，法國經典小吃）。

The study by restaurant consultants Gira Conseil showed that about 1.2 billion ham and butter sandwiches were sold in 2017, while 1.4 billion of burgers were eaten over the same period.

餐廳顧問吉拉·康塞爾進行的這項研究顯示，在2017年，大約售出了12億份的火腿加黃油三明治，而同期則吃掉了14億份的漢堡。

"The French's favorite sandwich is losing ground, slowly but steadily," the study said.

該研究指出：“法國人最喜歡的三明治正緩慢但穩定地失去地位。”

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Overall, sales of both sandwiches and burgers are on the rise. The study notes that "the ham and butter sandwich recorded a 1.3 percent growth in 2017 while burger (sales) keep booming with 9 percent growth."

總的來說，三明治和漢堡的銷量都在上升。該研究指出：“火腿加黃油三明治的銷量在2017年增長了1.3%，而漢堡的則保持了9%的爆發式增長。”

According to the consultant's figures, half of all sandwiches sold in 2017 — 2.4 billion — were jambon-beurre.

根據這名顧問的數據，在2017年銷售的所有24億份三明治中，有一半是火腿加黃油三明治。

"Despite a rise in the numbers of jambon-beurre consumed this year, long gone are the prosperous years," the study said. "In 2012, the jambon-beurre market share was 62 percent. It lost more than 11 percent over five years."

該研究稱：“儘管今年火腿加黃油三明治的銷量有所增加，但其繁榮歲月早已遠去。2012年火腿加黃油三明治的市場份額爲62%。它在過去五年裏損失了超過11%的份額。”