一詞日曆：百事可樂要直接用夜空打廣告，可怕
2019.05.09
週四 Thursday
dystopia /dɪs'təʊpɪə/
n. 反烏托邦
圖片來源：視覺中國
Are you an Aries, a Libra, or a Pepsi?
你是白羊座、天秤座還是百事可樂座?
In the newest progression towards full-scale late capitalist dystopia, Pepsi is planning to turn the night sky into its very own billboard.
百事可樂計劃將夜空變成自己的廣告牌，這是該公司邁向全面晚期資本主義反烏托邦的最新進展。
The soda company is partnering with Russian company Startrocket that will launch a gaggle of mini-satellites into space that will project advertisements on a temporary basis, resembling some kind of hideous new constellation.
這家碳酸飲料公司正在與俄羅斯公司Startrocket合作，後者將向太空發射一組吱吱作響的微型衛星，這些衛星將臨時投放廣告，就像個醜陋的新星座。
Pepsi Russia is planning for the first advertisement to focus on energy drink Adrenaline Rush, and is apparently trying to mask the gimmick as some kind of PSA by proclaiming that the ad campaign will speak out against stereotypes and prejudices directed at a truly marginalized class: gamers.
百事俄羅斯公司(Pepsi Russia)正計劃推出首個專注於能量飲料腎上腺素激增的廣告。該公司宣稱，廣告宣傳活動將公開反對針對真正邊緣化羣體——遊戲玩家——的刻板印象和偏見，顯然是在試圖掩蓋這個噱頭，把它做成某種公益廣告。
Despite the general consensus that Pepsi creating its very own star sign is a terrible idea, a Startrocket representative attempted to justify the project as some form of positive progress:
儘管人們普遍認爲百事搞個自己的星座是個糟糕的主意，但Startrocket的一位代表試圖用某些積極進展來爲該項目正名:
“We are ruled by brands and events... the economy is the blood system of society. Entertainment and advertising are at its heart,” Vlad Sitnikov told Futurism magazine.
Vlad Sitnikov對《未來主義》雜誌說道：“我們受品牌和事件的支配……經濟是社會的血液系統。娛樂和廣告是它的核心。
It’s unclear if the new constellation will be visible in cities like New York or London where light pollution means stars are not visible, so residents of those metropolises may have to plan a camping trip to sleep out under the Big Pepsi Logo, when it goes live in 2021.
目前還不清楚這個新星座是否會出現在紐約或倫敦等城市，因爲這些城市的光污染意味着看不到星星，所以當2021年啓用時，這些大城市的居民可能不得不計劃一次露營之旅，睡在的大大的百事可樂標誌下。
今日詞彙
dystopia /dɪs'təʊpɪə/
n. 反烏托邦
它的反義詞你一定不陌生——utopia n.烏托邦（理想中美好的社會）。
所謂“反面烏托邦”(dystopia)，簡言之就是一個不美好的未來世界。反面烏托邦文學，產生於20世紀這樣一個充滿着信仰危機的時代。
