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年度流行色發佈:少女得不要不要的!

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A take on color for 2016: For the first time, the blending of two shades –Rose Quartz and Serenity are chosen as the PANTONE Color of the Year.
2016年流行色前瞻:彩通首次將一個顏色組合,即薔薇粉(Rose Quartz)和寧靜藍(Serenity )的組合色選爲年度流行色。

As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
爲了緩解現代生活的各種壓力,消費者們都在尋求專注和幸福,能夠從心理上滿足我們對慰藉感和安全感渴望的顏色成爲了主流。搭配在一起,薔薇粉和寧靜藍的組合呈現出一種內在的平衡:溫暖放鬆的薔薇粉和較爲冷靜的寧靜藍。這兩種顏色的組合體現了健康與聯繫,同時又給人一種整潔平和的慰藉感。

年度流行色發佈:少女得不要不要的!

The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.
而薔薇粉與寧靜藍的普遍搭配也挑戰着傳統的顏色搭配觀念。

In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer's increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.
世界上許多地方的時尚領域都在經歷着性別淡化,這種現象反過來又影響着其他設計領域的色彩趨勢。如今,單一的配色方式正在經歷着複雜的社會運動:性別平等運動和性別流動性運動如火如荼、消費者日益青睞用顏色作爲表達方式、新一代人不再在意跟風和被人指指點點,人們可以接受到各種開闊眼界的配色信息。

Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times. Whether in soft or hard surface material, the pairing of Rose Quartz and Serenity brings calm and relaxation.
薔薇粉是一種有說服性但又溫柔的色澤,這種顏色傳遞着同情和慰藉感。而寧靜藍則輕盈放鬆,即使身處喧囂,也能給我們帶來放鬆和舒緩的感覺,如同頭頂天空的延伸一般。不管是表面堅硬還是柔軟的材料,薔薇粉和寧靜藍的搭配總是給人帶來鎮定和放鬆。