維密收視率創歷史新低！市場份額也越發低了...大綱

Victoria's Secret Fashion Show, which aired yesterday, had its lowest ratings ever. It was seen by 3.3 million viewers, down from 5 million last year.
維密秀於昨天播出，但其收視率卻創歷史新低。此次維密秀的觀看人數爲330萬人，低於去年的500萬人。

This may come as a surprise to Ed Razek, the CMO of Victoria’s Secret's parent company. In an interview last month, Razak talked proudly about the show.
維密總公司的首席營銷官艾德·拉扎克可能會對這樣的結果感到驚訝。在上個月的一次採訪中，拉扎克還很自豪地談起過這場秀。

For years, Victoria's Secret has faced criticism about its overly sexualized branding, but Razek kept making the case that the brand still had its finger on the pulse of culture.
多年來，維密品牌一直面臨着人們對其過於性感的品牌文化的指責，但拉扎克還是認爲該品牌依然緊跟文化潮流。

Razek said: “Shouldn't you have transsexuals in the show? No. No, I don't think we should. Well, why not? Because the show is a fantasy. It's a 42-minute entertainment special. It is the only one of its kind in the world. We're nobody's third love. We're their first love. And Victoria's Secret has been women's first love from the beginning.”
拉扎克表示：“你應該邀請變性人蔘加維密秀嗎？不，我認爲我們不應該邀請他們。爲什麼不呢？因爲這場秀是一次夢幻演出，是一場42分鐘的特殊娛樂活動，是世界上獨一無二的一場秀。我們不是某人的第三種愛。我們是她們的初戀。維密品牌從一開始就是女性們的首選。”

From comments like this, it does not seem like Victoria's Secret has fully come to terms with how young people feel about the brand.
從拉扎克的評論可以看出，維密品牌似乎還沒有完全瞭解年輕人對該品牌的看法。

In addition to the show's low ratings, women are not buying the brand's products. Sales are down and it is losing market share to startups like ThirdLove, Knix, and Lively, which are targeting millennial women with brands that are much more focused on comfort, inclusivity , and female empowerment.
除了維密秀的低收視率，女性們也沒有再購買該品牌的產品。維密產品的銷量在下降，ThirdLove（第三種愛），Knit以及Lively等初創內衣品牌搶佔了其市場份額，這些品牌把千禧一代的女性作爲目標客戶羣，而且它們更看重舒適性、包容性和女性力量。

To make matters worse, the singer Halsey criticized the event and said she was offended by Razek's comments above, about trans models. “As a member of the LGBTQ+ community, I have no tolerance for a lack of inclusivity,” she wrote.
更糟糕的是，歌手哈爾斯指責了這一活動，並表示拉扎克對變性模特的評論冒犯了她。“作爲性少數羣體的一員，我無法容忍缺少包容性的品牌，”她寫道。