緊跟潮流：國務院新聞辦推出iPad app
No need to fret–the ad now can be viewed, with music, in the Chinese government’s first app for Apple’s iPad. 現在中國政府日前就推出了一款蘋果iPad的應用程序。
The new app, from the State Council Information Office, is free on Apple’s App Store and simple to use. It includes videos of press conferences and full, downloadable copies of the State Council’s white papers on subjects like national defense, Internet development, ethnic issues and human rights in Chinese and English from 2005 to 2010. 國務院新聞辦推出的這款應用程序可以在蘋果的應用商店裏免費獲得，操作簡單。這款應用囊括了衆多新聞發佈會的影像資料，並且提供2005年-2010年間，中國國務院推出的國防、網絡開發、種族問題和人權等主題的白皮書中英雙語下載。
The move is the latest in the Chinese government’s recent efforts to improve its image abroad. A notice on its website said the app is meant “to introduce China to the world in a better way and to enhance the international image of China.” 這是中國政府近期爲提升其再境外的國家形象而做出的努力。在國務院新聞辦的網站上發佈了一條通告，表示這一應用程序旨在“通過一種更好的方式向世界展示中國，並建立中國良好的國際形象。”
Chinese authorities have become increasingly tech savvy in their public relations efforts. Many have opened Twitter-like microblogging accounts. 中國政府在其處理公共關係的能力上變得越來越科技化。不少部門已經在類似“推特”的微博上建立了自己的賬戶。
Some U.S. government agencies have also embraced the tablet craze. IPad apps can be found for government entities including the New York State Senate, the Department of Public Safety in Alabama.A number of mobile applications can be found on . In China, the U.S. embassy has also been aggressive in its efforts to reach out to Chinese Internet users, though it doesn’t have an iPad app yet. 不少美國政府機構也採用了智能手機應用程序的這種高科技方式。在Ipad應用程序裏可以看到不少美國政府機構，比如紐約參議院、阿拉巴馬公共安全辦公室等。手機用戶可以再手機應用軟件中找到不少美國政府機構。在中國，美國大使館也努力的想和中國網民接觸，雖然其暫時還未推出iPad程序。
