股神巴菲特的生意經 取悅客戶,你才能成功!
Legendary investor Warren Buffett, the founder and CEO of Berkshire Hathaway, shared his best business advice with a group of small business owners.
伯克希爾·哈撒韋公司的創始人兼CEO、傳奇投資人沃倫·巴菲特近日和衆多小企業家分享了他的最棒生意經。Speaking at the 20th Graduation of Goldman Sachs' 10,000 Small Businesses at LaGuardia Community College, Buffett told the graduates: "Tomorrow morning when you look in the mirror after you've gotten up, just write — or just put it in lipstick or whatever you want — 'delight my customer' not 'satisfy my customer.' 'Delight my customer.'"
在拉瓜迪亞社區學院舉行的高盛1萬名小企業家第20屆畢業典禮上，巴菲特告訴畢業生們："明天早上起來後，當你照鏡子的時候，請你用筆或口紅或其它工具寫下'取悅我的顧客'，不是'滿足我的顧客'，是'取悅我的顧客'。"It''s a simple three-word mission.
這是一個非常簡單的、只有3個單詞的任務。
He continued: "Any business that has delighted customers has a salesforce out there that you don't have to pay. You don't see them, but they are talking to people all the time."
他繼續說道："任何能夠取悅客戶的企業都能得到客戶免費的口碑宣傳，雖然你看不見，但是他們總是在向別人介紹你的企業。"He used an example of when he bought his last car. He doesn't remember how much he paid for it, but he does remember the experience.
隨後，他以最近的購買汽車體驗舉例說明。他並沒有記住車是多少錢，但是他卻對那次的購車體驗記憶深刻。"Your customer is going to get to vote, going to talk, and you want them out there as salesmen for you and they will be if you delight them.
"你的客戶會評價、談論你的企業。如果你能夠取悅他們，他們會成爲你企業的口碑代言人。"According to Buffett, the "classic example" is Jeff Bezos, the founder of Amazon. Bezos started Amazon in his garage in his early 30s.
巴菲特說，一個經典的例子便是亞馬遜的創始人傑夫·貝索斯，他在30歲出頭的時候，在他的車庫裏開創了亞馬遜公司。"Bezos set out every day to delight his customer by fast delivery, by lower prices, whatever it took," Buffett said. "And today, he is thinking about how to delight his customer."
"貝索斯每天都在努力取悅他的客戶，通過快速投遞、降低價格及其它方式，" 巴菲特說，"今天，貝索斯仍在思考如何取悅他的客戶。""Don't ever quit. You'll succeed if you have delighted customers. Don't settle for satisfied. Have that person thinking 'I've never had a better experience with a human being' and they'll be back to buy your product."
"不要放棄。如果你能夠取悅你的客戶，你會成功的。而不要只是滿足你的客戶。讓你的客戶覺得'和那人做生意真愉快'，那麼他們還會再來購買你的產品的。"
