光明食品把維多麥出售給美國同行

China’s Bright Food Group has agreed to sell cereal brand Weetabix to US cereal company Post Holdings for $1.76bn (￡1.4bn), a spokesman for the Chinese conglomerate said on Tuesday.

中國光明食品集團(Bright Food Group)發言人週二表示，該企業集團已同意以17.6億美元（合14億英鎊）把早餐穀物品牌維多麥(Weetabix)出售給美國早餐穀物公司波斯特控股(Post Holdings)。

Shanghai-based Bright Foods had boosted sales of the breakfast cereal in China since buying the brand five years ago and said it would continue to work with Post to market the brand in the country, group spokesman Pan Jianjun told the Financial Times.

光明食品集團發言人潘建軍告訴英國《金融時報》，自5年前收購這個品牌以來，總部位於上海的光明食品已在中國市場提高了這種早餐穀物的銷量；光明食品還表示，將繼續與波斯特控股在中國市場合作營銷維多麥品牌。

Post Group’s chief executive and president Rob Vitale said: “We have long admired Weetabix as a leader in cereal and believe it will be a fantastic strategic fit within Post.”

波斯特控股的首席執行官兼總裁羅布?瓦伊塔爾(Rob Vitale)表示：“我們長期以來一直欽佩維多麥在早餐穀物領域的領導地位，相信它將成爲波斯特旗下一個非常棒的戰略成員。”

“Combining together two category leaders continues our strategy of strengthening our portfolio in stable categories and diversifying into new markets, bringing much-loved brands to significantly more customers globally. We are excited about the growth opportunities that this acquisition brings.”

“結合兩大品類的領先者將延續我們的戰略：加強在我們在穩定品類的產品組合，同時拓展進入新市場，把深受喜愛的品牌介紹給全球各地更多的顧客。我們對這次收購帶來的增長機會感到振奮。”

Post said that Giles Turrell, Weetabix’s current CEO, would become Weetabix’s first chirman “with responsibility for overseeing the integration of Weetabix into the Post portfolio”.

波斯特控股表示，維多麥的現任首席執行官賈爾斯?特瑞爾(Giles Turrell)將成爲該品牌第一位“負責領導把維多麥整合至波斯特產品組合”的董事長。

Sally Abbott, Weetabix’s marketing chief will assume the position of Director of Weetabix UK and Ireland and report to Mr Vitale.

維多麥營銷總監薩莉?阿爾伯特(Sally Abbott)將擔任維多麥英國及愛爾蘭公司的董事，並向瓦伊塔爾彙報。

Weetabix’s revenues of ￡346m in 2015 were 2 per cent lower than in 2012, while its pre-tax profits were down 1 per cent to ￡94.3m over the same period, according to its accounts.

維多麥賬目顯示，2015年該公司營收達3.46億英鎊，比2012年低2%，而同期其稅前利潤下降1%，至9430萬英鎊。

“[Weetabix's] performance in the Chinese market has been quite good…we will continue to support efforts to increase its market share in China” said Bright Food’s Mr Jianjun.

“（維多麥）在中國市場的表現相當不錯，我們將繼續幫助提高維多麥在中國市場的份額，”光明食品的潘建軍表示。