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我國二胎政策的公佈促使備孕產品激增

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The volume of Internet searches for products related to pregnancy preparation saw a dramatic increase after China announced its plan last week to allow all couples to have two children.

自中國上週頒佈允許夫妻有二孩的政策之後,與備孕相關產品的網絡瀏覽量急劇增長。

The search index for "preparing for pregnancy" increased in the past week by 148 percent year-on-year, according to Alibaba's Taobao and Tmall, China's two biggest online shopping platforms.

根據中國兩家最大的在線購物平臺阿里巴巴旗下的淘寶與天貓的數據,上週“準備懷孕”的搜索量同比增加了148%。

The index gauges popularity of products based on search volume, with average interest in a product assigned around 100 on the scale.

指數表明的人氣產品是依據搜索量而定,平均每種感興趣產品的搜索量大約在100左右。

我國二胎政策的公佈促使備孕產品激增

Before Oct 29, when China announced a plan to ease its family planning policy as part of the country's 13th Five-Year Plan (2016-20) for development, the average daily index of searches for the term "preparing for pregnancy" generally stayed within a range of 50 to 150 on the index, but saw a surge starting late on Oct 29, peaking at 360 on Nov 2.

10月29號中國宣佈了放寬計劃生育政策作爲十三五規劃(2016-20)發展的一部分,在此之前,平均日瀏覽詞語“準備懷孕”的瀏覽量通常保持在50到150之間,然而10月29號晚上開始急劇增長,11月2號最高達到360。

Customer search data compiled by the two platforms for the index indicated that people from smaller cities in China's northern and central regions are the most eager to have a second child.

由兩大平臺編輯的顧客瀏覽量表明,來自中國北部與中部地區中小城市的人們最渴望有二孩。

None of China's first-tier cities, such as Beijing, Shanghai and Guangzhou, are among the top 20 cities that generate the highest number of "preparing for pregnancy" searches in the past week.

中國的一線城市在過去的一週,例如北京,上海,廣州都沒有躋身上週搜索“準備懷孕”高瀏覽量的城市排名前二十位。

Pregnancy test kits, ovulation prediction kits and oral folic acid are the most popular products being searched for in the medicine and health category, according to statistics from Alibaba.

根據阿里巴巴的統計,在醫藥與衛生領域,驗孕棒、排卵測試棒是搜索中最受歡迎的產品。