調查顯示 中國消費者中90後消費信心最高

China's post-1990 Consumers posted the highest consumer confidence in the second quarter ofthe year, due to their optimism on job prospects, personal finance and willingness to spend, the latest survey from consultancy The Nielsen Co showed last Friday.

據尼爾森諮詢公司上週五發布的一份最新調查顯示，由於對就業和個人經濟情況的預期良好，消費意願強，今年第二季度中國90後羣體最具消費信心。

Their Consumer Confidence Index stood at 110, higher than that of any other age group, followedby the post-1960 (108) and post-1980 (105) generations, according to the survey.

據調查顯示，90後在第二季度的消費者信心指數高達110，超越其他各個年齡段消費者，緊隨其後的是60後（108），80後（105）。

"The post-1990 consumers are more open to new things and have a strong willingness to spend, therefore creating lots of opportunities for all types of businesses," said Eva Ng, vice-president of Nielsen Greater China.

尼爾森大中華區副總裁Eva Ng表示：“90後購物者對新事物更加開放，有着更強烈的消費意願。因此，他們爲各種商業活動都提供了更多的機會。”

"Moreover, they don't have a high brand loyalty. Though they don't have too much money at the moment, they will emerge as a very important consumption power within five years," she added.

她補充說道：“此外，90後的品牌忠誠度並不高。儘管當前他們收入並不是太高，但5年內他們會成爲最主要的消費羣體。”

According to the survey, 25 percent of people born in the 1990s are willing to buy new products,higher than the generation born in the 1980s (19 percent) and 1970s (21 percent).

根據調查顯示，90後中有25%的人喜歡嘗試新產品，而80後僅佔19%，70後佔21%。

Online shopping is extremely popular among the post-1990 segment. The survey showed that 93 percent of them have shopped online in the past three months, and 71 percent of them will go online shopping in the next six months.

報告還顯示，90後極度熱衷網購，他們中93%的人表示在過去三個月曾網購，71%的人表示未來6個月有網購意向。

The overall Nielsen Consumer Confidence Index increased one point to 106 in the second quarter, indicating that Chinese consumers are adjusting to the new normal of economic growth and their confidence level remains stable.

總體來說，第二季度消費者信心指數上升了一個點，達到106，這表明消費者正在積極適應中國經濟新常態，他們的消費水平趨於穩定。

"Nielsen's research shows that not only the economy adjusted to a comparatively lower growth with a better quality, but also that consumers have adjusted their consumption habits to adapt to this new trend," said Yan Xuan, president of Nielsen Greater China. "As a result, the CCI remains stable in the first half of this year, and we are witnessing Chinese consumers' consumption behavior also entered a 'new normal'."

尼爾森大中華區總裁嚴旋表示：“尼爾森的調查顯示出，不僅中國經濟已經調整到了這種增幅相對放緩、商品品質提高的新常態，中國消費者的消費方式也在適應這種經濟發展新趨勢。因此，今年上半年消費者信息指數總體平穩，我們也正在見證中國消費者的消費觀趨向於穩定的新常態。”