三星失掉印度智能手機銷量冠軍

Samsung is no longer the biggest smartphone maker in India by sales. The Korean group was ousted from the top spot by budget local brand, Micromax, for the first time in the fourth quarter in 2014.

三星(Samsung)失去了印度市場最大智能手機制造商（按銷量計）的寶座。2014年第四季度，這家韓國手機生產商在印度的銷量首次被當地廉價品牌Micromax超過。

Where Samsung accounted for 20 per cent of smartphone shipments in the three-month period, Micromax accounted for 22 per cent, according to data from Canalys, the market research group.

根據市場研究集團Canalys的數據，去年第四季度，三星智能手機出貨量佔印度市場份額爲20%，Micromax的份額則爲22%。

India's smartphone market is growing rapidly with 21.6m devices shipped in the quarter, up 90 per cent year-on-year, and local brands such as Micromax appeal to the first time smartphone user by offering basic and affordable handsets.

去年第四季度，印度智能手機市場增速很快，總出貨量達2160萬部，同比增長90%。Micromax等當地品牌由於提供具有基本功能、價格便宜的手機，對初次購買智能手機者很有吸引力。

Canalys estimates that 23 per cent of shipments in the three-month period cost under $100.

據Canalys估計，售價低於100美元的手機佔到去年四季度印度智能手機出貨量的23%。

The two popular phone makers have long jostled for prime position in the Indian market with differing estimates from various research groups. Samsung lost the top spot back in the second quarter of 2014, according to Couterpoint research.

長期以來，三星和Micromax這兩家熱門手機生產商一直在激烈爭奪印度市場銷量冠軍之位。它們使用來自不同研究集團的不同估值。Counterpoint的研究結果顯示，三星早在2014年二季度便失去了印度市場第一的位置。