谷歌將修改移動搜索排名算法

Google will this week overhaul the way its search engine recommends websites on mobiles, an algorithmic shift that is likely to penalise many sites, including those of Microsoft and the European Union.

谷歌(Google)本週將修改其搜索引擎在移動設備上對網站進行排名的方式，這一算法上的調整可能會讓很多網站受到懲罰，包括微軟(Microsoft)和歐盟(EU)的網站。

The world’s most popular search engine will on Tuesday start updating its secret formula for ranking sites to favour those are “mobile friendly”, while demoting sites that fail to meet its criteria.

谷歌是全球覆蓋範圍最廣的搜索引擎，其將從週二開始修改其搜索排名的算法，新的算法將青睞那些“移動友好”網站，同時那些未能滿足標準的網站的排名將出現下滑。

Experts in search engine optimisation have dubbed the shift “Mobilegeddon”, predicting that companies unprepared for the change will suffer heavily as a result.

搜索引擎優化專家將此次修改稱爲“移動友好”，他們預測，沒有對此次修改做好準備的企業將受到嚴重影響。

In an ironic twist, the EU, whose antitrust chief this week accused Google of illegally using its dominance in online search, is one of those likely to be penalised by the changes.

具有諷刺意味的是，歐盟將成爲可能被谷歌新算法懲罰的對象之一。歐盟反壟斷部門本週曾指控谷歌非法利用其在在線搜索領域的主導地位。

An online test provided by Google shows that the EU’s Europa website is “not mobile-friendly”. It contains text that is “too small to read”, links that are “too close together”, and content that is wider than the screen.

谷歌提供的一次在線測試顯示，歐盟的Europa網站“對移動不友好”。該網站文字“太小不易閱讀”，鏈接“靠的太近”，內容寬度超過手機屏幕。

According to research compiled by Somo, a mobile marketing agency, some of the world’s largest companies will be punished by Google under the new algorithm. These include fashion brands such as Versace , technology sites such as Microsoft ’s Windows Phone, and financial services companies such as Legal and General .

根據移動營銷機構Somo的研究，在新的算法下，全球一些最大企業將受到的懲罰。包括範思哲(Versace)等時裝品牌、微軟Windows Phone等科技網站以及Legal and General等金融服務公司。