詳解詹姆斯所創造的巨大價值
LeBron James didn't officially become a Los Angeles Laker until July 9, 2018, but his connection with the City of Angels began long before putting his signature on a four-year, $153.3 million contract.
勒布朗·詹姆斯直到2018年7月9日才正式成爲一名洛杉磯湖人。但在簽下這份爲期四年、價值1.533億美元的合同之前，他與天使之城就有了千絲萬縷的聯繫。Whether it was through his offseason home, pickup games or his many off-court ventures, King James has the entertainment capital of the world serve as the capital for his personal global empire.
無論是休賽期在家中、野球場上、還是場下的各項活動，詹皇都把洛杉磯這座世界娛樂之都視爲他個人帝國的首都。When LeBron James and his friends and business partners first struck out on their own, forming LRMR in 2006, they wanted to get into the marketing business.
當勒布朗·詹姆斯和他的朋友以及商業夥伴在2006年成立LRMR時，他們想要進入營銷行業。
Their initial venture didn't go well, but it informed subsequent ventures including media platforms SpringHill and Uninterrupted.
他們的初次創業進展得不好，但這卻促使了隨後的創業，包括媒體平臺SpringHill和Uninterrupted。Their attempts to expand James' endorsement opportunities also led to lucrative nontraditional marketing partnerships, in which James not only endorsed the product but had a stake in the business.
他們嘗試擴大詹姆斯代言機會，這同時也促生了非傳統營銷夥伴關係，其中詹姆斯不僅代言了產品，而且在企業中擁有股份。James' partnership investment in Beats by Dre netted him $30 million when the company was bought by Apple, and he gave up his McDonald's endorsement to become the face of Blaze Pizza, a business he has invested in that is now one of the fastest-growing restaurants in America.
James合夥投資了Dre博士成立的Beats耳機，公司被蘋果的收購使詹姆斯淨賺了3000萬美元，他爲了成爲Blaze Pizza的代言人而放棄了麥當勞，現在Blaze Pizza是美國發展最快的餐廳之一。Having signed a billion-dollar, lifetime deal, LeBron James was going to be a big part of Nike's plans, regardless of where he played.
勒布朗·詹姆斯簽下價值數十億美元的終身合同，所以無論他爲哪支球隊效力，他都是耐克遠大商業計劃的重要組成部分。But not long after his signing with the Lakers, Nike quickly put up billboards steps away from Staples Center — a vertical portrait of James in the Lakers' home uniform towered over 30 floors, and an iconic tomahawk dunk image from his 2003 rookie debut overtook the entire width of the JW Marriott building.
但在與湖人簽約後不久，耐克就迅速在斯臺普斯中心附近豎起了廣告牌——一幅30層高，詹姆斯身穿湖人主場制服的豎直肖像，還有一副覆蓋了JW Marriott大廈整個寬度的圖像——2003年新秀賽季處子秀中標誌性的戰斧劈扣。James' presence already has put A-listers such as Denzel Washington, Will Ferrell, Kate Beckinsale and Jeffrey Katzenberg back into the courtside seats at Staples Center.
詹姆斯的出現已經讓像丹澤爾·華盛頓、威爾·費雷爾、凱特·貝金賽爾和傑弗裏·卡岑伯格這樣的一線明星迴到了斯臺普斯中心的觀衆席。What happens if those side conversations with the famous fans during inbounds plays lead to cameo appearances in films?
試想一下，如果在發球時與著名球迷進行的對話被放在電影中作爲客串鏡頭會是怎樣一番景象？
Will the hottest ticket in the NBA — costs for Lakers home games are up 20 percent over last season on the resale market, and Lakers road games cost 19 percent more than that of any other NBA team — become even hotter?
NBA最熱的門票（湖人主場比賽的票價比上賽季轉售市場上漲了20%，湖人客場比賽的票價比其他NBA球隊高出19%）會變得更熱嗎？And what happens if — as James prioritized — he takes the Lakers back to the promised land? Will a championship feel as if it counts for even more?
如同詹皇述，如果詹姆斯把湖人帶回冠軍這片樂土，會發生什麼呢？這個冠軍會不會意味着更多？According to , James — already the most-followed American athlete on social media — picks up about 20,000 new Instagram followers a day.
根據的統計，詹姆斯（已經是社交媒體上粉絲最多的美國運動員）每天會有20000名Instagram的新粉絲。It's doubtful he'll suddenly change his approach as new people come on board.
新關注者大量增加短期內不會改變詹姆斯對待社交媒體的方式。A post that could be seen as an #ad — showing off his Nikes or his latest Beats by Dre billboard.
一篇推特可以被看作是一個廣告—展示他的耐克或者Beats耳機。With his various business and media interests in the city, James has made Los Angeles far more than just his basketball home court.
洛杉磯這座城市的商業多樣性和發達的媒體吸引着詹姆斯，所以對他而言，洛杉磯不僅僅是主場那麼簡單。Although he might never be as beloved among Lakers fans as legends like Magic Johnson or Kobe Bryant, he has set himself up for the opportunity to be bigger than them — or any basketball player — on a worldwide scale.
也許他不會得到像魔術師和科比一樣的寵愛，但他已經準備好成爲一個世界偶像，比魔術師科比要偉大，或者說比任何籃球運動員都要偉大。更多精彩內容請關注微信公衆號、新浪微博：籃球英文堂
