我國國民興起喝進口精釀啤酒潮流

As tastes rapidly change, Chinese consumers are swapping mass-produced local beers for imports and local craft beers.

中國消費者的口味迅速變化，他們正在從大規模生產的本地啤酒轉向國內外的精釀啤酒。

It is the type of opportUnity that is at the heart of Anheuser-Busch InBev's $106 billion deal to buy SABMiller, its rival global brewer. While major markets in Europe and the United States have been sluggish, developing markets like China offer a growing customer base and the potential for a stronger profit.

百威英博斥資1060億美元收購對手南非米勒啤酒公司，就是看準了這樣的機遇。雖然在歐美主要市場一直低迷，但像中國這樣的發展中市場爲他們提供了不斷擴大的顧客羣和較強的盈利潛力。

The Chinese middle class is swelling with young, affluent professionals who are more willing to spend money on brands and who are experienced travelers looking for a taste of other countries back home. And in China, most beer is still considered affordable. So sales have held up relatively well even as wine, the Chinese spirit baijiu and other more expensive liquors have been hit by the country's anticorruption crackdown and the slowing economy.

中國中產階級的規模正在蓬勃壯大，年輕富裕的專業人士更願意把錢花在品牌上，經驗豐富的旅行者回到國內後也想追尋其他國家的滋味。而在中國，人們仍然認爲大多數啤酒的價格很親民。因此，雖然像葡萄酒、白酒和其他比較昂貴的酒類受到了中國反腐行動和經濟放緩的衝擊，但啤酒的銷售形勢相對較好。

"It's an escape route from maturity in the West," said Spiros Malandrakis, a senior analyst of alcoholic drinks at the research firm Euromonitor International, referring to the established markets of the United States and Europe.

"這是逃離西方成熟市場的一條出路，"酒精飲料研究機構歐睿國際的高級分析師斯皮羅斯·馬蘭拉基思(Spiros Malandrakis)說，他指的是美國和歐洲的成熟市場。

In China, Anheuser-Busch InBev and SABMiller are betting on premium products.

在中國，百威英博和南非米勒把賭注押在了高端產品上。

The two beer behemoths were among the first international entrants into China in the 1990s and initially teamed with local brewers. At the time, domestic breweries produced beer of inconsistent quality, but they were quickly multiplying, and consumption was soaring along with disposable incomes.

這兩家啤酒巨頭都屬於1990年代進入中國，與本地釀酒商合作的第一批跨國公司。當時，中國國內的釀酒廠生產的啤酒質量很不穩定，但產量很快就成倍增長，銷量也隨着民衆可支配收入的提高而飆升。