健身房也開始消費升級，升級方式：住在健身房

High-end fitness brand Life Time wants you to live at the gym.

高端健身品牌Life Time想要你住在健身房。

But if you’re really going to go big, why not just move into the gym?

不過如果你真的想（肌肉）變大，爲什麼不直接住到健身房裏去？

High-end gym developer Life Time plans to open salubrious residences in Las Vegas, Miami, and Dallas starting in 2020, the company said today. These luxury apartment buildings will be constructed next to new or existing Life Time Fitness clubs, and membership will be built into monthly rents with access to the other 140 locations for workouts when you travel. The company has 1.7 million members paying $190 per month for its gyms.

高端健身品牌開發者Life Time計劃在2020年在拉斯維加斯、邁阿密和達拉斯開始建造以健康爲主要目的住宅。這些奢侈的公寓大樓會建造在進行或者已有的Life Time健身中心，只要進行月租就可以成爲會員，在你出差的時候能夠在140家健身房的分店進行鍛鍊。公司計劃170萬個會員每月支付190美金用於健身。

圖片來源：視覺中國

It’s another sign that the spaces where we live, work out, shop, and learn are all converging as people seek out the ultimate convenience: everything you want within a strolling distance. Lots of landlords and developers are considering how their spaces can be all things to their chosen demographic. What community a person chooses will largely depend on which brand they identify most with.

這顯示出，隨着人們對便利的需求不斷提高，我們希望居住、健身、購物、學習能全都在一塊：所有你想要的東西都在步行距離之內。許多地主和開發商都在考慮如何讓自己的場所全方位地服務自己的顧客羣。一個人選擇的社區往往很大程度上取決於他們最認同的品牌。

Last April, Life Time decided to fully embrace coworking within its sprawling fitness centers. It now has four locations with dedicated workspace, conference rooms, private phone booths, and tech support. With its new residences, the company is being more mindful of what its entire campus has to offer.

去年四月，Life Time決定和其不斷開分店的健身中心合作。現有4處地點配有專用工作區、會議室、私人電話亭和技術支持。對於該公司的新住宅，這家公司正在更加關注其整個居住環境所提供的服務。

CEO Bahram Akradi says he’s thinking about what kind of food and retail is located nearby. Some of that will be predetermined by the existing landlord, but in some instances, Life Time will be able to plug in its own choices. For instance, in Dallas, Life Time is building its residence and fitness center from the ground up and will be able to control which boutique and specialty retailers get placed in the development.

公司的首席執行官Bahram Akradi稱他正在考慮附近可以有些什麼樣的食品和零售商店。其中一些將由現有的房東預先決定，但是有些情況，Life Time會插入自己的意見。比如，在達拉斯，Life Time的住宅和健身中心是從無到有，在他們的住宅中就會控制精品店和專業零售商的數量。

翻譯：林潯鷗