阿里巴巴獲得《旅行青蛙》國內獨家代理權

Chinese e-commerce giant Alibaba Group announced a strategic partnership with Japanese game developer Hit-Point, granting Alibaba exclusive rights to publish the mobile game Travel Frog in the Chinese mainland.
國內電商巨頭阿里巴巴集團近日宣佈與日本遊戲開發公司Hit-Point建立戰略伙伴關係，獲得Hit-Point授權在中國內地獨家發行其手遊《旅行青蛙》。

It marks the company's latest move to charge into the gaming business to keep its growth momentum strong.
這標誌着該公司進軍遊戲行業以保持其增長勢頭強勁的最新舉措。

From its release in December to March this year, the game was downloaded more than 16 million times by Chinese iPhone users.
自去年12月發行到今年3月，中國iPhone用戶《旅行青蛙》的下載量超過1600萬次。

"The partnership will help Alibaba further tap into the gaming sector," a Beijing-based independent gaming analyst said.
一位北京獨立遊戲分析師表示：“此次合作將有助於阿里巴巴進一步進軍遊戲業。”

"Under the partnership, Alibaba will be able to further analyze the product and have a better understanding of how to make a mega hit in the market, which will fill its gap in terms of developing games," he added.
他補充稱：“根據合作，阿里巴巴將可進一步分析這款產品並更好地理解如何在遊戲市場製造巨大反響，彌補阿里巴巴在遊戲開發領域方面的落後。”

Alibaba's founder Jack Ma previously said the company "would rather starve to death than live on games", but the situation has changed and it is now taking aim at Tencent Holdings Ltd's dominate position in the booming games market.
阿里巴巴的創始人馬雲此前曾表示，該公司“寧願餓死也不做遊戲”，但情況現在發生了變化，現在該企業將目標瞄準的是騰訊控股有限公司在蓬勃發展的遊戲市場的主導地位。

A report by the Game Publishers Association Publications Committee, Gamma Data Corp and the International Data Corporation shows that revenue of the gaming market grew by 23 percent year-on-year to 203.6 billion yuan ($32.4 billion) in China in 2017, with more than 60 percent contributed by Tencent and NetEase Inc.
由中國版協遊戲出版物工作委員會、伽馬數據和國際數據公司發佈的報告顯示，2017年中國遊戲市場的收入達到2036.1億元，同比增長23.0%，騰訊和網易佔到了超過60%。