報告顯示 我國年輕父母熱衷帶娃旅行大綱

Young Chinese parents are showing a growing interest in going on trips with their children, creating immense potential for customized travel products and services, an industry report indicated.

一份行業報告顯示，我國年輕父母在帶娃旅行方面正顯現出越來越濃厚的興趣，這爲定製旅行產品和服務創造出巨大的潛力。

Ctrip, an online travel agency, surveyed its Chinese customers. Over 89% of 100 million respondents said they traveled with their kids from May 2017 till now. About half of the children were aged 6 to 14.

在線旅行社攜程對其國內1億名客戶進行調查，超過89%的受訪者表示，2017年5月至今曾和孩子一起出行。約半數兒童年齡爲6-14歲。

According to Ctrip's research report, the market scale of online family trips reached about 20.7 billion yuan in 2016, which is expected to reach 50 billion yuan this year.

攜程的研究報告顯示，2016年，在線親子游市場規模約爲207億元，預計今年將達到500億元。

Travel companies can find new business opportunities in innovative children-oriented products, since young parents often care more about experience than the price of a trip.

由於年輕父母通常更關注旅行體驗而非價格，旅行公司可在以兒童爲主的創新產品中找到新的商機。

Typically, such trip packages include entertainment facilities such as mini basketball playground, children-oriented surfing and swimming pool, as well as specially designed travel plan that can satisfy the sleeping habits of babies.

這種旅行套餐往往包括迷你籃球場、兒童衝浪和泳池等娛樂設施，以及可滿足寶寶睡眠習慣的專門設計的旅行計劃。

In terms of accommodation, about half of Ctrip's interviewees chose luxurious hotels, equipped with children's breakfast, separate bed and better washing tools, the report said.

在住宿方面，報告稱，約半數攜程受訪者會選擇帶兒童早餐、獨立牀鋪和更佳洗浴設施的豪華酒店。