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喜力啤酒因紅五星商標遭匈牙利政府封殺

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The famous red star logo of Dutch beer Heineken could be banned in Hungary under a government proposal seeking to prohibit the commercial use of "totalitarian" symbols.

荷蘭喜力啤酒的著名紅星標誌會在匈牙利遭到封殺,這是因爲當地政府一項提議嚴禁該'極權主義的符號'的商業使用。

The draft law was introduced by the ruling Fidesz party of hardline rightwing prime minister Viktor Orban, ostensibly to outlaw merchandise featuring symbols like the Nazi swastika or the communist five-pointed red star.

這條法律草案是由匈牙利執政黨青年民主主義者聯盟強硬的右翼總理維爾託·奧爾班提出的,明確指出納粹黨的十字記號和紅色五角星都是雷區符號。

"If the bill goes through it will be forbidden to use symbols of totalitarian regimes," said Janos Lazar, Orban's chief of staff.

總理奧爾班的首席幕僚亞諾什·拉扎爾表示:“如果提案通過,那麼極權政權主義符號的使用將被全面禁止。”

喜力啤酒因紅五星商標遭匈牙利政府封殺

The government said it had a "moral obligation" to Hungarians who had suffered "under Nazi and Bolshevik reigns of terror". Anyone in breach of the proposed law could face a fine of 2bn forint ($ 6.97m) and two years' jail.

政府方面表示,他們有道義上的責任去拯救那些活在納粹和布爾什維克恐怖統治下的匈牙利人民。任何違反這項法令的人將面臨20億福林(摺合697萬美元)的罰款和兩年監禁。

Heineken insisted its logo had "no political meaning whatsoever" and that it dated back to medieval European brewers.

而喜力方面則堅稱,起源可追溯到中世紀歐洲的該啤酒,其標誌沒有任何政治意義。

"We use the same brand symbols across the world, in every market," the firm said in a statement. "We will closely monitor this local issue and hope … this matter will be resolved soon."

該公司在一份聲明中表示:“我們在全球每個市場使用的都是相同的品牌符號,我們將密切關注該問題,並希望能儘快得到解決。”