尼日利亞議長叫停銀行“美女營銷”

Nigerian banks must stop using attractive women to persuade customers to open accounts, Senate President David Mark was quoted as saying in Thursday's newspapers.

Nigerian banks must stop using attractive women to persuade customers to open accounts, Senate President David Mark was quoted as saying in Thursday's newspapers.

Mark said that despite a consolidation of the sector in 2005 that reduced the number of banks to 25 from 89 and was supposed to make them more efficient, many banks still used women to attract new business.

"Banks have made it a policy to employ beautiful ladies and give them targets to meet," Mark said during the inauguration of the new Senate committee on banking and insurance on Wednesday.

"This is unacceptable and must stop. You ordered the consolidation, so I think you must do something to stop it,” he said, addressing officials of the central bank.

"We thought that with the consolidation in the banking sector, the banks will have enough money and capacity to get customers. Why is it that all these girls are now moving around hustling?"

The consolidation, triggered by the central bank's decision to raise the minimum capital base for banks twelvefold, has been hailed by the Nigerian government as one of the major successes of economic reforms.

Banking stocks have boomed on the Lagos stock market since the consolidation, but analysts say many of the banks remain weak because they are reliant on deposits from government agencies and do little retail business.

據上週四消息，尼日利亞參議院議長大衛•馬克要求銀行必須立刻停止利用美女來勸說客戶開戶的做法。

馬克議長說，2005年，尼日利亞銀行業經整合後，銀行數量從89家精減爲25家，照說銀行應該能提高效率纔對，但現在仍有不少銀行在利用美女來招攬生意。

上週三，馬克議長在參議院的新銀行與保險委員會成立儀式上說：“銀行甚至制定了‘美女營銷’策略，給這些女職員們定業績指標。”

他對中央銀行的官員們說：“必須禁止這種不正之風。之前的整合是你們搞的，所以我認爲你們必須採取措施禁止這種不正之風。”

“我們原認爲，銀行經整合後，會有充足的資金和能力來開發客戶。爲什麼現在弄成了這些女孩在四處‘拉客’？”

此前，尼日利亞中央銀行爲了將銀行的最低資本金提高12倍，對銀行業進行了整合。這一舉措被尼日利亞政府認爲是經濟改革的重大成功之一。

整合之後，拉哥斯股市上的銀行股票大漲。但分析人士稱，目前很多銀行股票仍然低迷，因爲它們主要依靠政府機構的存款，自身很少開展零售業務。