太有愛:歐洲電視臺邀請流浪漢來播天氣預報
In an effort to raise awareness about the homeless, those living on the streets are being recruited to read the weather forecast on TV in Europe.
爲了能引起人們對流浪漢的重視，歐洲一家電視臺請來了流浪漢來播報天氣預報。Saatchi & Saatchi Berlin set up the program, called "Days of Hope," in which homeless people deliver the weather forecast and discuss how it affects them while living on the streets.
薩奇柏林廣告公司做了一檔名叫《Days of Hope》的節目，節目中請來了流浪漢來播報天氣，並討論這種天氣對於他們這種露宿街頭的人來說會有怎樣的影響。"This is a very simple, but surprising, idea, which we are expecting to get a lot of attention, stimulate conversations around this important issue, and most important of all, increase donations," John Pallant, Saatchi & Saatchi's regional creative director for EMEA, said.
“這是個簡單卻讓人驚訝的想法，我們希望能夠通過這種方式得到更多人的關注，並引發大家對這個問題的討論。最重要的是希望此舉能夠增加人們對流浪漢的捐款，”該公司的創意總監John Pallant說。
Russia and Romania have already participated in the program, while Germany, Switzerland and Poland are expected to follow. "Days of Hope" originated on the radio in Germany.
俄羅斯、羅馬尼亞已經參與到這個節目中來了，而德國、瑞士、波蘭都有可能會加入。“Days of Hope”這個節目時根據德國一個之聲節目改造而來。
