R級片《泰迪熊》北美週末票房奪冠
A pair of R-rated new releases ruled the North American box office, demonstrating that adults are still eager to head to the movies when presented with attractive options.
兩部最新上映的R級電影在上週末的北美票房排行榜上佔盡了風光，這說明如果有吸引人的片子可供選擇的話，成年人還是很願意去影院看電影的。"Ted," from Comcast Corp.'s Universal Pictures, and "Magic Mike," from Time Warner Inc.'s Warner Bros. Pictures, respectively earned $54.1 million and $39.2 million, according to early studio estimates. It's the first time two R-rated movies have both opened over $21 million in the same weekend, according to Dan Fellman, Warner Bros.' president of domestic distribution.
根據早期票房估計，康卡斯特公司(Comcast Corp.)旗下環球影業(Universal Pictures)出品的《泰迪熊》(Ted)和華納公司(Time Warner Inc.)旗下華納兄弟影業(Warner Bros. Pictures)出品的《魔力麥克》(Magic Mike)分別獲得了5,410萬美元和3,920萬美元的票房收入。華納兄弟負責影片國內發行的總裁費爾曼(Dan Fellman)說，同一個週末上映的兩部R級電影票房均超過2,100萬美元的情況尚屬首次出現。"It's one for the books," said Mr. Fellman.
費爾曼說，這將載入史冊。
R-rated films tend not to perform as well as films that are open to a wider number of patrons. For instance, this year's top-grossing film, Walt Disney Co. and Marvel Studios' "The Avengers," is rated PG-13, as are the coming superhero films "The Amazing Spider-Man" and "The Dark Knight Rises."
R級電影的票房表現往往不如受衆面更廣的電影。例如，今年票房收入最高的電影──由Marvel Studios和華特-迪士尼公司(Walt Disney Co.)製作和發行的影片《復仇者聯盟》(The Avengers)的分級是PG-13，與即將上映的兩部超級英雄電影《超凡蜘蛛俠》(The Amazing Spider-Man)和《蝙蝠俠前傳3：黑暗騎士崛起》(The Dark Knight Rises)分級相同。"Ted," about a man and his foul-mouthed talking teddy bear, is the first live-action feature from writer-director Seth MacFarlane, best known for creating the animated television show "Family Guy."
《泰迪熊》講的是一個男人和他會說話但髒話連篇的泰迪熊的故事，也是該片導演作家麥克法蘭(Seth MacFarlane)第一部自編自導的非動畫電影。麥克法蘭最知名的作品是動畫劇集《居家男人》(Family Guy)。The opening of the roughly $50 million film, which was financed by Media Rights Capital and sold to Universal, is the biggest debut for an original R-rated, non-sequel since "The Hangover," which opened at $45 million. Overall, it is the eighth-highest opening for an R-rated film and third-highest opening for an R-rated comedy, according to the box office division of .
《泰迪熊》的製作成本大約爲5,000萬美元，由Media Rights Capital出資拍攝並出售給了環球影業。該片是《宿醉》(The Hangover)之後上映週末票房最高的R級原創非系列電影。《宿醉》上映週末的票房爲4,500萬美元。根據票房部門的數據，從整體上看，《泰迪熊》的上映後票房收入在R級電影中排名第八，在R級喜劇電影中排名第三。Relativity Media LLC is also a partner in the film.
Relativity Media LLC也是該片的合作方之一。Nikki Rocco, Universal's president of distribution, credits much of the success of "Ted" to the film's clever marketing campaign and the film itself, as indicated by the broad audience demographic that bought tickets. According to exit poll data provided by the studio, "Ted" appealed primarily to males, who made up 56% of the audience, and ticket-buyers over the age of 30, who made up 52% of the audience.
環球影業負責影片發行的總裁羅科 (Nikki Rocco)認爲，該片觀影人羣範圍很廣，從中可以看出，《泰迪熊》的成功應主要歸功於巧妙的營銷策略和影片本身。環球影業提供的觀影后的調查數據顯示，《泰迪熊》吸引的主要是男性觀衆，男性觀衆的比例爲56%，年齡超過30歲的觀衆的比例爲52%。In second place, the male stripping drama "Magic Mike" grossed $39.2 million from 2,930 locations. The film was directed by Steven Soderbergh and stars Channing Tatum as a male exotic dancer living in Tampa, Fla.
上週末北美票房榜上排名第二的是講述脫衣舞男經歷的《魔力麥克》，該片在2,930家院線共獲得了3,920萬美元的票房收入。該片由索德伯格(Steven Soderbergh)執導，錢寧•塔特姆(Channing Tatum)在片中扮演一名居住在佛羅里達州坦帕市(Tampa)的脫衣舞演員。
